SBD/July 15, 2011/Marketing and Sponsorship

Five Points Fashion: Under Armour Unveils New Univ. Of South Carolina Football Uniforms

The words “Forever to Thee” are sewn in the front tail of the jerseys
The Univ. of South Carolina football uniforms this season will feature the “first update since Under Armour became the Gamecocks’ official football apparel provider” in ‘07, according to Andrew Shain of the Columbia STATE. The jerseys will include “different lettering, numbers and striping while being a bit lighter for players." The word “Carolina” across the chest and players' numbers “have been changed to the typefaces introduced on the basketball jerseys last year.” UA also has moved the two-tone stripes “from on top of the shoulders to the front and added thin curved stripes along the back.” UA Senior On-Field Designer & Manager Adam Clement indicated that the “curves are supposed to represent the rounded paths in USC’s Horseshoe and the crescent moon in the South Carolina state flag.” Shain noted the words from USC’s alma mater, “Forever to Thee,” are “sewn in the front tail of the jerseys.” The word “Gamecocks” also is “printed on the back of the pants.” The same letter and number styles will be used on uniforms of “all Gamecocks teams, so all the school will have an easily recognizable look.” In addition, the color garnet in the football uniforms “is the same shade that will be used for all teams.” Replica jerseys “should be available in stores by mid-August.” Clement said that the company later this year “plans to introduce a unique design pattern for South Carolina that could be used on jerseys, compression shirts or apparel sold at stores.” He said that USC’s print “could include Palmetto trees and the crescent moon that are part of the state flag,” but no decision has been made (Columbia STATE, 7/14).

BUCKING THE TREND: The Univ. of Wyoming football team Tuesday revealed its full line of ‘11 uniforms, including nine different jersey and pant combinations manufactured by Nike. The line includes a newly designed white road jersey. Three helmet options were also displayed, including a new brown helmet featuring a flat finish with a glossy brown "Bucking Horse" logo trimmed in dark brown and white. UW last wore a brown helmet in the mid '70s. The team's helmets are manufactured by Riddell, Schutt, Rawlings and Xenith. UW fans in early August will be able to vote online at for the uniform the team will wear in the home opener Sept. 3 against Weber State (Univ. of Wyoming).
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