SBD/July 15, 2011/Marketing and Sponsorship

Print All
  • Five Points Fashion: Under Armour Unveils New Univ. Of South Carolina Football Uniforms

    The words “Forever to Thee” are sewn in the front tail of the jerseys

    The Univ. of South Carolina football uniforms this season will feature the “first update since Under Armour became the Gamecocks’ official football apparel provider” in ‘07, according to Andrew Shain of the Columbia STATE. The jerseys will include “different lettering, numbers and striping while being a bit lighter for players." The word “Carolina” across the chest and players' numbers “have been changed to the typefaces introduced on the basketball jerseys last year.” UA also has moved the two-tone stripes “from on top of the shoulders to the front and added thin curved stripes along the back.” UA Senior On-Field Designer & Manager Adam Clement indicated that the “curves are supposed to represent the rounded paths in USC’s Horseshoe and the crescent moon in the South Carolina state flag.” Shain noted the words from USC’s alma mater, “Forever to Thee,” are “sewn in the front tail of the jerseys.” The word “Gamecocks” also is “printed on the back of the pants.” The same letter and number styles will be used on uniforms of “all Gamecocks teams, so all the school will have an easily recognizable look.” In addition, the color garnet in the football uniforms “is the same shade that will be used for all teams.” Replica jerseys “should be available in stores by mid-August.” Clement said that the company later this year “plans to introduce a unique design pattern for South Carolina that could be used on jerseys, compression shirts or apparel sold at stores.” He said that USC’s print “could include Palmetto trees and the crescent moon that are part of the state flag,” but no decision has been made (Columbia STATE, 7/14).

    BUCKING THE TREND: The Univ. of Wyoming football team Tuesday revealed its full line of ‘11 uniforms, including nine different jersey and pant combinations manufactured by Nike. The line includes a newly designed white road jersey. Three helmet options were also displayed, including a new brown helmet featuring a flat finish with a glossy brown "Bucking Horse" logo trimmed in dark brown and white. UW last wore a brown helmet in the mid '70s. The team's helmets are manufactured by Riddell, Schutt, Rawlings and Xenith. UW fans in early August will be able to vote online at WyomingAthletics.com for the uniform the team will wear in the home opener Sept. 3 against Weber State (Univ. of Wyoming).

    Print | Tags: Marketing and Sponsorship, Under Armour
  • Derek Jeter, Serena Williams Named America's Favorite Athletes By Harris Interactive

    Yankees SS Derek Jeter for the first time has been deemed America's favorite male athlete while tennis player Serena Williams tops the list of favorite female athletes for the third straight year, according to the Harris Poll's annual survey. Harris Interactive polled 2,163 adults from June 13-20 for their favorite athletes. Jeter has been on the list since '04, but never topped the list. Tiger Woods had been the most popular athlete since '06, but fell to fifth this year. Steelers WR Hines Ward, following his win during season 12 of ABC's "Dancing with the Stars," makes his first appearance on the list. The poll was conducted prior to Ward's DUI arrest on July 9. Notably falling off the list is Heat F LeBron James, who ranked sixth last year. Meanwhile, Williams is again followed by her sister Venus and driver Danica Patrick (Harris Interactive).

    RANK
    MALE ATHLETE
    LAST YEAR
    1)
    Yankees SS Derek Jeter
    3
    2)
    Colts QB Peyton Manning
    5
    3)
    Lakers G Kobe Bryant
    1t
    4)
    Pro Basketball HOFer Michael Jordan
    7
    5)
    Golfer Tiger Woods
    1t
    6)
    Patriots QB Tom Brady
    8
    7)
    Cardinals 1B Albert Pujols
    N/A
    8)
    Steelers WR Hines Ward
    N/A
    9)
    Bulls G Derrick Rose
    N/A
    10)
    Packers QB Aaron Rodgers
    N/A
    RANK
    FEMALE ATHLETE
    LAST YEAR
    1)
    Tennis player Serena Williams
    1
    2)
    Tennis player Venus Williams
    2
    3)
    Driver Danica Patrick
    3
    4)
    Tennis player Maria Sharapova
    5
    5)
    Former soccer player Mia Hamm
    4
    6)
    Former tennis player Anna Kournikova
    6
    7)
    Former tennis player Martina Navratilova
    10t
    8)
    WNBA Storm G Sue Bird
    N/A
    9)
    Volleyball player Kerri Walsh
    N/A
    10)
    Golfer Michelle Wie
    N/A


    JUNIOR PARTNER
    : SCENEDAILY.com's Bob Pockrass noted Patrick is "doing much better than her JR Motorsports boss in popularity" in the poll. Dale Earnhardt Jr. ranked 10th in the '10 popularity list, but NASCAR's "most popular driver ... dropped out of the top 10 this year" (SCENEDAILY.com, 7/14). 

    Print | Tags: Marketing and Sponsorship
  • Tag, You're It: Toyota Launching Promo This Weekend Letting Fans Mark Their Coolers

    Contest winners will receive a heavy duty Radio Wagon Flyer

    Toyota is launching a special promotion at this weekend's NASCAR races in New Hampshire called "Tag Your Wag," which will give fans Toyota branded tags to mark the wagons they use to carry food and beverage to the track. Fans will be encouraged to create a personalized tag for their wagon online. By creating the tag, fans will enter themselves into a contest to win one of 10 heavy duty Radio Flyer Wagons. Toyota will select 10 winners in August and deliver them a Radio Flyer wagon with Toyota racing decals on it. Toyota National Motorsports Manager Les Unger said, "It's kind of a cool deal. We got a little late start on it but depending on how much interest it gets, what we may wind up doing for the fall New Hampshire race is start promotion a little earlier so perhaps we can select winners and physically reward them at the race." The promotion will serve as a data capture tool for Toyota. It was developed in conjunction with Toyota's sports marketing agency, Velocity.

    Print | Tags: Marketing and Sponsorship, Toyota
  • Marketplace Roundup

    Cavaliers draftee Kyrie Irving has "struck an endorsement deal" with Nike. Irving, the No. 1 overall NBA draft pick this year, announced the deal Thursday via Twitter, posting, "Feels good to officially be part of @nikebasketball!" A tweet from Nike basketball read, "Welcome, Kyrie. Your game and hard work earned you this. Expect greatness!" Irving joins Kemba Walker, who was selected ninth overall by the Bobcats, as first-round draft picks who have signed shoe deals. Walker signed with Under Armour last week (SPORTINGNEWS.com, 7/14).

    TOUR OF DUTY: In Ft. Worth, Barry Shlachter reports the Cowboys “have severed a long-standing relationship with a North Texas package tour company, Maximum Sports Connection of Dallas, after complaints from out-of-town fans that the firm failed to secure tickets and hotel rooms, then delayed refunds or made only partial payments.” The team has sold the "official Cowboys fan tour partner" sponsorship to Texas-based Star Sports Tours. Cowboys Dir of Corporate Communications Brett Daniels: "We terminated our partnership with Maximum after the season.” Daniels said that Maximum Sports “held the sponsorship for three years” (FT. WORTH STAR-TELEGRAM, 7/15).

    PROJECT PINK: Actress Nina Dobrev is joining Puma "in kicking off its second year of ‘Project Pink.’" Many brands reserve their "fight against breast cancer" efforts for October, but Puma calls the project a "more-than-just-October initiative." Dobrev joins Puma endorsers and WPS players Tasha Kai, Karina LeBlanc, Marta, Leslie Osborne, Amy Rodriguez and Alex Scott in the initiative, as well as ESPN’s Julie Foudy (MEDIAPOST.com, 7/13).

    ROUNDUP: Rays P David Price, who gave up Yankees SS Derek Jeter’s 3,000th hit, has “agreed with Steiner Sports to autograph collectibles, including baseballs and pictures,” related to the milestone. Some of the souvenirs will bear the inscription “I Gave Up DJ’s 3K,” and will be signed by both Price and Jeter (AP, 7/14)....Golfer Steve Stricker has signed a multiyear endorsement deal with Avis Rent A Car. Stricker began wearing the Avis marks on his collar during Thursday's opening round of the British Open (Michael Smith, SportsBusiness Journal).

    Print | Tags: Marketing and Sponsorship
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug