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SBD/July 13, 2011/Media
Southern Conference Reaches Deal To Televise Football Games On Public TV Stations
Published July 13, 2011
ORIGINAL IDEA: SoCon Commissioner John Iamarino said that ADs "weren't happy with the Fox arrangement because the network wasn't able to guarantee game windows, wasn't paying a rights fee and wouldn't allow the conference to stream games on its website." Under the new deal, ad spots "would have to conform to strict public broadcasting underwriting rules, making revenue potential for the deal uncertain." Iamarino: "This is kind of out of the box for us. I don't know of any statewide networks doing this" (CHARLOTTE OBSERVER, 7/12). He added, "It's a leap of faith for us to do this. And it will be incumbent upon us to do a good job educating the public on where the games can be found. But in this age of 500 digital channels, we all rely on information in order to find what we want to watch" (Charleston POST & COURIER, 7/12).