CBS Going All-Out With U.S. Open Coverage SEC Net Airs First Games Without Issues Sportsnet Announces NHL Broadcast Talent Final Ratings Fisher Angry Over ESPN's Sam Report CBS Sports Unveils All-Female Talk Show CBS Sports Network Debuts CFB Marketing Effort Chargers Suspend Radio Announcer Bauer Mayor Seeks FCC Review Of SportsNet LA Impasse Media Notes
Upcoming Conferences and Events
SBD/July 13, 2011/Media
Southern Conference Reaches Deal To Televise Football Games On Public TV Stations
Published July 13, 2011
ORIGINAL IDEA: SoCon Commissioner John Iamarino said that ADs "weren't happy with the Fox arrangement because the network wasn't able to guarantee game windows, wasn't paying a rights fee and wouldn't allow the conference to stream games on its website." Under the new deal, ad spots "would have to conform to strict public broadcasting underwriting rules, making revenue potential for the deal uncertain." Iamarino: "This is kind of out of the box for us. I don't know of any statewide networks doing this" (CHARLOTTE OBSERVER, 7/12). He added, "It's a leap of faith for us to do this. And it will be incumbent upon us to do a good job educating the public on where the games can be found. But in this age of 500 digital channels, we all rely on information in order to find what we want to watch" (Charleston POST & COURIER, 7/12).