Lids Becomes Colts' Local Retailer NHL Sponsors Expect Jersey Ads Browns Raise Season-Ticket Prices Woods Sporting MusclePharm Water Bottle Maryland Athletics Still Running Up Deficit NASCAR HOF Sponsors Revenue Plummets Seahawks Brand Still Has Room To Grow Pernetti Leaving NYC FC For IMG College NFL, USA Football Teaching Moms About Game's Safety Rogers Wins World Cup Of Hockey TV Rights
SBD/July 12, 2011/People and Pop CulturePrint All
JENNIFER STORMS, who headed Gatorade sports marketing as Senior VP/Sports Marketing for the past two years, has had her role and title shifted by parent PepsiCo as part of an ongoing marketing reorganization that has also seen the company's CMO and head of sports marketing exit in recent weeks. Storms is now Senior VP/Global Sports Marketing, PepsiCo Beverages America. In her new role, Storms will focus on beverages, and according to a written statement, "lead a global team responsible for developing the domestic and international marketing strategy, including leading key negotiations of PepsiCo's global sports assets." The statement went on to say that PepsiCo created the new global sports marketing team "in order to better identify and leverage opportunities with league, team, club, franchise, and athlete contracts and deals, bringing to bear the full weight of PepsiCo's food and beverage assets, both domestically and around the world." Storms will report to BRAD JAKEMAN, President of Global Enjoyment & Chief Creative Officer. A Pepsi spokesperson said that Storms' replacement at Gatorade was to be determined, adding that were no current plans to replace former Pepsi sports chief JEFF DUBIEL, who left in June after 13 years with the company.
The Redskins said that COO & General Counsel DAVID DONOVAN is "leaving the organization and will return" to WilmerHale, the law firm where he worked before joining the team six years ago. Donovan said that he is "leaving for 'personal reasons,' and under his own terms." He had served as outside counsel for Redskins Owner DANIEL SNYDER prior to joining the team. While with the Redskins, Donovan "served as Snyder's spokesman on controversial issues" (WASHINGTON POST, 7/12).
EXECS: The Indians named ALEX KING to the newly created position of Dir of Brand Management. King most recently served as Brand Manager of New Business Creation for Procter & Gamble's Duracell and Febreze divisions (Indians)....Hockey East Commissioner JOE BERTAGNA has been given a contract extension through the '13-14 season. Bertagna is beginning his 15th year with the conference (Hockey East)....Illinois State Univ. named Univ. of Northern Iowa Panther Scholarship Club Dir MATT LYONS Assistant AD for Development (ISU)....George Washington Univ. named Univ. of Maryland Senior Associate AD for External Operations CHRISTOPHER BOYER Deputy AD for External Relations (GWU)....Learfield Sports named the following: SHAWN KILLEBREW Account Exec for the Univ. of Wisconsin's Badger Sports Properties, BRIAN RHAME Account Exec for Missouri Valley Conference Sports Properties and ALLI MCCLURE Account Exec for Rupp Arena Sports & Entertainment Properties (Learfield)....The National Association of Tournament Dirs named WPS Philadelphia Independence GM LOUISE WAXLER President & CEO. The organization also named MIKE CHANDLER VP/Sports Industry Relations. Chandler previously worked for USA Volleyball (NATD).
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In Ft. Lauderdale, Shandel Richardson reports Heat G DWYANE WADE has been offered a job from a Chicago-area KFC "where he worked as a teenager." KFC said that it "will make a $250,000 donation to the company's Colonel Scholars program in Wade's name if he agrees to work at a local KFC drive-thru window." The idea "originated when Wade tweeted 'Any1 hiring?' once" the NBA lockout became official. KFC GM JOHN CYWINSKI "then wrote a letter to Wade saying he could be of assistance" (South Florida SUN-SENTINEL, 7/12).
COMING ATTRACTIONS: In Philadelphia, Kerith Gabriel notes 76ers F ELTON BRAND is a co-producer for the upcoming biopic "Tupac." While playing for the Clippers, Brand "co-founded a small production company called Gibraltar Entertainment." The company was "hit with four separate lawsuits in a year span." Gabriel notes Brand is "merging with powerhouse Morgan Creek Productions" for "Tupac" (PHILADELPHIA DAILY NEWS, 7/12)....Former NBAer DESMOND MASON "has been cast to play a resident of an insane asylum" in the film "Just Crazy Enough," which is "being filmed in Oklahoma." The movie is a "family-friendly comedy about identical twins separated at birth" (TULSA WORLD, 7/11).
CRAZY GAME OF POKER: Celtics F PAUL PIERCE has "made his exit from the WSOP main event." Pierce "spent a total of 17 hours and 40 minutes in action and outlasted more than half of the field of 2,031 that began on Day 2A." Players "eliminated during Level 9 included ESPN.com's BERNARD LEE." Prospective Mets minority Owner DAVID EINHORN's "hopes of a second deep main event run also were dismissed early in the level" (ESPN.com, 7/12)....In Indianapolis, Francesca Jarosz reports Pacers Owner HERB SIMON is "betting online gambling will become legal -- and that a new company he's backing will reap a payoff as a result." Simon has "put up part of the first roughly $6 million in seed money for U.S. Digital Gaming." The company "will provide everything from the gambling technology to security systems ... pending legalization of the pastime" (BIZJOURNALS.com, 7/9).
NAMES: MLB player agent SCOTT BORAS yesterday said that Mets P FRANCISCO RODRIGUEZ "has hired him as his agent, replacing his longtime former agent, PAUL KINZER." Boras announced the switch "days after meeting with Rodriguez both before and after Thursday's game against the Dodgers." He said that Rodriguez "signed the paperwork for the switch Thursday" in L.A. (WSJ.com, 7/11)....Boston's City Hall Plaza has been chosen as the site for the Bill Russell Legacy Project, which will feature a statue of the Basketball HOFer (Celtics)....MLB and the D'Backs have "donated $1 million to the Phoenix-based Foundation for Blind Children." The donation was "derived from proceeds" from last night's Gatorade All-Star Workout Day event. The money "will be used to create a new lab and learning center called the MLB All-Star Arizona Diamondbacks Vision Center for Innovation" (BIZJOURNALS.com, 7/11)....Titans RB STAFON JOHNSON is "giving his support to a new campaign promoting healthy living" in L.A. schools. The "I'm In" campaign "will promote healthier meals and better school attendance" (Nashville TENNESSEEAN, 7/12)....Late Angels Owner GENE AUTRY will be inducted into the team's HOF during a ceremony before next Wednesday's game against the Rangers at Angel Stadium (LATIMES.com, 7/11)....GMR Marketing "has held 31 networking events for job seekers" since January '09. Organizers "estimate 400 to 500 people have attended." The latest networking event will take place tomorrow, and NASCAR Illustrated Publisher MIKE FRESINA will speak at the gathering (CHARLOTTE OBSERVER, 7/10).