Louisville, Adidas Ink Five-Year Extension James, Heat Top NBA Jersey Sales Raptors Merch Moving Quickly Crosby Reclaims Top-Selling NHL Jersey Bacardi Sponsors New NBA Lifestyle Site Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad MLB Facility Notes Marketplace Roundup
Upcoming Conferences and Events
SBD/July 12, 2011/Marketing and Sponsorship
MasterCard Renews Deal With MLB For Five Years; Will Activate During ASG Telecast
Published July 12, 2011
MISSING LINKS: MasterCard, already a corporate partner with the PGA and European tours, is becoming a patron sponsor of the British Open. MasterCard and the Open Championship made the announcement today. MasterCard joins Doosan, HSBC, Mercedes-Benz, Nikon and Rolex as the British Open’s patron sponsors. The deal resumes a long association between the credit card company and the R&A -- MasterCard previously held the presenting sponsorship of the Senior British Open from ‘00-04 and then from ‘08-10 (Michael Smith, SportsBusiness Journal).