Marvin Miller Again Falls Short of HOF Vote Ditka Wine Sales Up After Brand Overhaul USA Today Partners With QuintEvents MLB Attorneys: Selig Previously Denied A's Move Marketplace Roundup Mariners GM Zduriencik Fires BacK Mariners Hope Cano Draws Fans, Other FAs Chobani Set For Super Bowl Ad Debut TD Ameritrade Launches Olympic Ads O's Raising Season-Ticket Prices
SBD/July 12, 2011/Marketing and Sponsorship
MasterCard Renews Deal With MLB For Five Years; Will Activate During ASG Telecast
Published July 12, 2011
MISSING LINKS: MasterCard, already a corporate partner with the PGA and European tours, is becoming a patron sponsor of the British Open. MasterCard and the Open Championship made the announcement today. MasterCard joins Doosan, HSBC, Mercedes-Benz, Nikon and Rolex as the British Open’s patron sponsors. The deal resumes a long association between the credit card company and the R&A -- MasterCard previously held the presenting sponsorship of the Senior British Open from ‘00-04 and then from ‘08-10 (Michael Smith, SportsBusiness Journal).