Fifth Third Bank Signs Deal With Daytona Int'l Phillies' MacPhail To Observe For First Few Months NYC FC Signs Beverage, Snacks Deal With PepsiCo All-Star Game Prices Rising On Secondary Market ESPN Changes Format For MLB ASG Reveal Tennessee Ready For Nike Transition Jeff Gordon Once Again Gets Rainbow Paint Astros' Correa Moving Merchandise Morgan Could Cash In With U.S. WC Win Marketplace Roundup
SBD/July 12, 2011/Marketing and Sponsorship
MasterCard Renews Deal With MLB For Five Years; Will Activate During ASG Telecast
Published July 12, 2011
MISSING LINKS: MasterCard, already a corporate partner with the PGA and European tours, is becoming a patron sponsor of the British Open. MasterCard and the Open Championship made the announcement today. MasterCard joins Doosan, HSBC, Mercedes-Benz, Nikon and Rolex as the British Open’s patron sponsors. The deal resumes a long association between the credit card company and the R&A -- MasterCard previously held the presenting sponsorship of the Senior British Open from ‘00-04 and then from ‘08-10 (Michael Smith, SportsBusiness Journal).