Sherman Critical Of Several NFL Policies Red Sox Willing To Go Over Luxury Tax Threshold Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 2014 Reader Survey: MLB Bud Sticking With Clydesdales For Super Bowl
SBD/July 12, 2011/Marketing and Sponsorship
MasterCard Renews Deal With MLB For Five Years; Will Activate During ASG Telecast
Published July 12, 2011
MISSING LINKS: MasterCard, already a corporate partner with the PGA and European tours, is becoming a patron sponsor of the British Open. MasterCard and the Open Championship made the announcement today. MasterCard joins Doosan, HSBC, Mercedes-Benz, Nikon and Rolex as the British Open’s patron sponsors. The deal resumes a long association between the credit card company and the R&A -- MasterCard previously held the presenting sponsorship of the Senior British Open from ‘00-04 and then from ‘08-10 (Michael Smith, SportsBusiness Journal).