SBD/July 12, 2011/Marketing and Sponsorship

MLB Names & Faces: Adrian Gonzalez Passing On Endorsements

Gonzalez has signed deals this year with Eastern Bank, Dunkin' Donuts
USA TODAY's Bob Nightengale in a sports section cover story notes Red Sox 1B Adrian Gonzalez "could be the next biggest thing in Boston" following Patriots QB Tom Brady from a marketing perspective. John Boggs, Gonzalez's agent, said that his "phone rings incessantly with marketing and endorsement opportunities." But except for a "doughnut commercial here, a banking and sunglasses sponsorship there, Gonzalez wants nothing to interfere with baseball." He said, "I just want to show up at the ballpark at the same time every day, and not be worn down by the off-the-field stuff" (USA TODAY, 7/12). Gonzalez, who finished second in last night's Home Run Derby, last month signed a deal with Eastern Bank and in May agreed to a partnership with Dunkin' Donuts (THE DAILY).

NEWS THAT'S FIT TO PRINT: In N.Y., Stuart Elliott noted when Yankees SS Derek Jeter "got his 3,000th hit on Saturday, he set off a celebration on Madison Avenue that shows few signs of petering out." The N.Y. Daily News planned to publish a 52-page magazine today, called Jeter’s 3,000, "to be sold on newsstands for $2.50 a copy." There also was slated to be a "24-page 'Derek Jeter section' in the Tuesday issue of The Daily News" (NYTIMES.com, 7/11).

COLOR BLIND? SPORTING NEWS' Anthony Witrado notes it "seems Nike thought it would be a good idea to make baby blue and red cleats" for last night's Home Run Derby, "completely off from the color scheme of the All-Star uniforms." Cardinals LF Matt Holliday, Dodgers CF Matt Kemp and Brewers 2B Rickie Weeks "all thought it would be fashionable to wear them." Witrado: "They were wrong. The spikes were eyesores" (SPORTING NEWS TODAY, 7/12).

THE LONE RANGER: Rangers RF Josh Hamilton has the highest N-Score (40) of any All-Star in the starting lineup for tonight's game, according to Nielsen and E-Poll. The N-Score evaluates name image awareness, appeal and various attributes. Yankees 2B Robinson Cano, winner of last night's Home Run Derby, has the second-highest score (23) among All-Star starters. Brewers RF Ryan Braun has the highest score among NL starters (16), followed by Kemp (14), Rockies SS Troy Tulowitzki (12) and Reds 3B Scott Rolen (12) (THE DAILY).
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