Nike Launches LeBron Homecoming Spot Chevy Takes Advantage Of MVP Presentation Rapids Sue Jersey Sponsor's Parent Company NYC Marathon Sports 26 Corporate Partners Marketplace Roundup Jockey Unveils New Bumgarner Underwear "Chevy Guy" Trends After WS MVP Presentation Florida Hospital Signs Deal With DIS Callaway, Mickelson Sign Multiyear Extension Gundy Tried To Trademark "I'm A Man" Phrase
Upcoming Conferences and Events
SBD/July 12, 2011/Marketing and Sponsorship
MLB Names & Faces: Adrian Gonzalez Passing On Endorsements
Published July 12, 2011
|Gonzalez has signed deals this year with Eastern Bank, Dunkin' Donuts|
NEWS THAT'S FIT TO PRINT: In N.Y., Stuart Elliott noted when Yankees SS Derek Jeter "got his 3,000th hit on Saturday, he set off a celebration on Madison Avenue that shows few signs of petering out." The N.Y. Daily News planned to publish a 52-page magazine today, called Jeter’s 3,000, "to be sold on newsstands for $2.50 a copy." There also was slated to be a "24-page 'Derek Jeter section' in the Tuesday issue of The Daily News" (NYTIMES.com, 7/11).
COLOR BLIND? SPORTING NEWS' Anthony Witrado notes it "seems Nike thought it would be a good idea to make baby blue and red cleats" for last night's Home Run Derby, "completely off from the color scheme of the All-Star uniforms." Cardinals LF Matt Holliday, Dodgers CF Matt Kemp and Brewers 2B Rickie Weeks "all thought it would be fashionable to wear them." Witrado: "They were wrong. The spikes were eyesores" (SPORTING NEWS TODAY, 7/12).
THE LONE RANGER: Rangers RF Josh Hamilton has the highest N-Score (40) of any All-Star in the starting lineup for tonight's game, according to Nielsen and E-Poll. The N-Score evaluates name image awareness, appeal and various attributes. Yankees 2B Robinson Cano, winner of last night's Home Run Derby, has the second-highest score (23) among All-Star starters. Brewers RF Ryan Braun has the highest score among NL starters (16), followed by Kemp (14), Rockies SS Troy Tulowitzki (12) and Reds 3B Scott Rolen (12) (THE DAILY).