SBD/July 7, 2011/Research and Ratings

ESPN, ESPN2 In Over 100 Million U.S. Homes During Month Of July

ESPN and ESPN2 are in just over 100 million homes in the U.S. during the month of the July, with the networks ranking 12th and 14th, respectively, in terms of distribution among all Nielsen-rated cable networks. ESPN2 comes back above the 100 million home mark after falling just short in June for the first time since it initially crossed the threshold this past April. TBS topped all cable nets in July with 101.2 million homes, followed by The Weather Channel with 101.1 million. Listed below are the top 10 cable networks overall in terms of U.S. distribution during July, as well as distribution for cable sports nets (THE DAILY).

CABLE NETWORK DISTRIBUTION IN THE U.S. FOR THE MONTH OF JULY
(all figures in the millions)

NETWORK
'06
'07
'08
'09
'10
'11
TBS
90,491
93,649
96,838
99,324
100,495
101,227
The Weather Channel
90,512
93,992
96,310
99,186
100,092
101,065
Discovery Channel
91,163
94,501
96,345
98,891
100,065
100,891
Nick-at-Nite
90,495
93,892
96,072
98,741
100,039
100,699
Nickelodeon
90,495
93,892
96,072
98,741
100,039
100,699
Food Network
89,530
93,173
95,552
98,270
99,878
100,639
USA Network
90,788
93,980
95,980
98,556
99,468
100,480
CNN
90,885
94,170
95,910
98,559
99,596
100,413
TNT
90,770
94,194
95,861
98,381
99,619
100,362
HLN
90,067
93,491
95,839
98,462
99,587
100,236
ESPN
91,021
94,239
96,073
98,296
99,539
100,127
ESPN2
90,530
93,883
95,519
97,878
99,480
100,005
Golf Channel
69,008
74,892
74,621
81,051
83,055
83,928
Speed
67,145
71,211
72,744
73,525
76,447
78,452
Versus
69,504
71,918
72,901
75,271
73,888
76,155
ESPNews
50,137
59,551
64,432
68,487
73,545
74,316
ESPNU
n/a
n/a
n/a
n/a
n/a
73,234
NFL Network
n/a
43,824
39,946
42,214
56,435
56,883
MLB Network
n/a
n/a
n/a
n/a
54,928
56,439
NBA TV
n/a
n/a
n/a
n/a
n/a
55,348
Fox Soccer
n/a
n/a
n/a
34,396
36,476
39,142
ESPN Classic
61,374
63,290
62,634
63,518
42,042
34,085
Fuel TV
n/a
n/a
n/a
n/a
n/a
32,148
 

NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings. Among those networks not listed are NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network.

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