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SBD/July 7, 2011/Marketing and Sponsorship
Wheels & Deals: UPS A Marquee Free Agent In NASCAR Sponsorship
Published July 7, 2011
OFF THE MARK: Driver Mark Martin on Sunday "debunked rumors he is interested in becoming a NASCAR team owner upon his departure from Hendrick Motorsports at the end of the season." He said, "There‘s a lot of things I want to do in the sport still, including driving race cars, and outside of driving race cars. But as an equity owner, I can’t see it happening anywhere. I’m not interested in doing that" (SPEEDTV.com, 7/5).
HATS FOR BATS: In Orlando, George Diaz noted one of the "most unique promotional deals of the season will be featured this week" at Kentucky Speedway, when "drivers, official team members and executives receive a special-edition NASCAR Louisville Slugger bat." About 300 bats "were rolled out of the Slugger factory," and they "feature the logo for the inaugural Sprint Cup race at the Kentucky Speedway this weekend." Each driver "will have their name engraved on the side of each individual bat" (ORLANDO SENTINEL, 7/6).
NOTES: Entergy and HVM racing announced that Holtec Int'l has signed on as an associate sponsor for the No. 78 Izod IndyCar Series entry driven by Simona de Silvestro (THE DAILY)....IT outsourcing company Mahindra Satyam is "likely to sign a large global deal" with F1 at the Indian Grand Prix on October 30. Mahindra Satyam was the "first Indian company to sign" a deal with FIFA (BUSINESS-STANDARD.com, 7/6).