Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/July 7, 2011/Marketing and Sponsorship
Published July 7, 2011
DESERT NEWS: In Phoenix, Mike Sunnucks noted the D’Backs and Suns “announced the first set of sponsors and brands that will put billboards and electronic signs in downtown Phoenix between Chase Field, US Airways Center and the Phoenix Convention Center.” The advertisers buying space include Chevrolet, Anheuser-Busch, Arizona Public Service Co., Fry’s Food Stores and FS Arizona. Those companies and brands “have sponsorship or other deals with the D-backs, Suns or both” (BIZJOURNALS.com, 7/6).
SOCIAL BUTTERFLIES: The Next Web in its “Top 20 Brands on Facebook,” named Red Bull (No. 5), Converse All Star (No. 6), Converse (No. 7), Monster Energy (No. 15) and adidas Originals (No. 18) (THENEXTWEB.com, 7/4).