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SBD/July 7, 2011/Marketing and Sponsorship
Published July 7, 2011
DESERT NEWS: In Phoenix, Mike Sunnucks noted the D’Backs and Suns “announced the first set of sponsors and brands that will put billboards and electronic signs in downtown Phoenix between Chase Field, US Airways Center and the Phoenix Convention Center.” The advertisers buying space include Chevrolet, Anheuser-Busch, Arizona Public Service Co., Fry’s Food Stores and FS Arizona. Those companies and brands “have sponsorship or other deals with the D-backs, Suns or both” (BIZJOURNALS.com, 7/6).
SOCIAL BUTTERFLIES: The Next Web in its “Top 20 Brands on Facebook,” named Red Bull (No. 5), Converse All Star (No. 6), Converse (No. 7), Monster Energy (No. 15) and adidas Originals (No. 18) (THENEXTWEB.com, 7/4).