The Santa Clara City Council late Tuesday “unanimously approved a contract with New Jersey-based Legends Hospitality to sell season tickets” for the 49ers' $987M proposed stadium, according to Mike Rosenberg of the SAN JOSE MERCURY NEWS. Legends said that it “plans to hire sales reps later this year and will start selling seats in January.” The company plans to launch “a long-term marketing campaign, as the building is not slated to open until 2015.” Like money raised recently through luxury suite sales, the season-ticket proceeds “will be a significant part of the plan to fund the stadium.” The 49ers and the City of Santa Clara still need “about three-fourths of the money to build the project.” The Legends agreement calls for the company “to earn up to $6 million in performance bonuses,” in addition to commission. The city council on Tuesday also approved a “pre-construction deal with Connecticut-based Centerplate, setting up the firm as the likely concessionaire for the stadium.” The deal allows Centerplate “to complete research on the types of food, beer and gear fans want to buy during games and other events.” City officials expect that the firm “will get the concession contract before the stadium opens” (SAN JOSE MERCURY NEWS, 7/7).
MINING FOR GOLD: CSNBAYAREA.com’s Ray Ratto wrote under the header, “49ers’ Stadium Details Lack Substance.” None of the approved resolutions “have any real value” until the team issues a “press release that announces the following: We have the money.” Ratto: “Without that one, all these others don’t amount to much, and the fact the 49ers are so eager to tell us about these relatively trivial issues makes the absence of the big one more striking” (CSNBAYAREA.com, 7/6).
