Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup Toyota Super Bowl Ad To Star Amy Purdy Panini, Wizards' Wall Sign New Trading Card Deal Marketplace Roundup
SBD/June 30, 2011/Marketing and Sponsorship
NFL Lockout Watch, Day 111: NFL Merch Sales Starting To Feel Impact Of Lockout
Published June 30, 2011
THE CHAMP IS HERE: In Green Bay, Tony Walter reported the exposure of championship wrestling belts generated by teams such as the Packers has “spiked some sales and helped professional wrestling creep into mainstream sports.” Their exposure in football was “first in pantomime” by Packers QB Aaron Rodgers and later on “full display by Rodgers and teammate Clay Matthews on a podium after the Super Bowl.” Tampa-based Wrestling Super Store CEO Steve Sandberg, whose company produced the belt on Rodgers' shoulder after Super Bowl XLV, said that his store "had an increase in sales after the Super Bowl and hopes to ride the wave that Rodgers provided.” The Mavericks also “displayed one of Sandberg’s belts after they won the NBA title” (GREEN BAY PRESS-GAZETTE, 6/27).