Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic Kingsford Charcoal Bags To Feature O'Bannon Freddie Jacobson Debuting Three Microbrews
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SBD/June 30, 2011/Marketing and Sponsorship
NFL Lockout Watch, Day 111: NFL Merch Sales Starting To Feel Impact Of Lockout
Published June 30, 2011
THE CHAMP IS HERE: In Green Bay, Tony Walter reported the exposure of championship wrestling belts generated by teams such as the Packers has “spiked some sales and helped professional wrestling creep into mainstream sports.” Their exposure in football was “first in pantomime” by Packers QB Aaron Rodgers and later on “full display by Rodgers and teammate Clay Matthews on a podium after the Super Bowl.” Tampa-based Wrestling Super Store CEO Steve Sandberg, whose company produced the belt on Rodgers' shoulder after Super Bowl XLV, said that his store "had an increase in sales after the Super Bowl and hopes to ride the wave that Rodgers provided.” The Mavericks also “displayed one of Sandberg’s belts after they won the NBA title” (GREEN BAY PRESS-GAZETTE, 6/27).