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SBD/June 28, 2011/Media
NFL Shopping New Eight-Game TV Package For Thursday Nights
Published June 28, 2011
RUNNING UP THE SCORE: CABLEFAX DAILY notes Comcast, having just bid $4.38B for U.S. rights to the Olympics through '20, "isn't afraid to spend money on sports content; it just wants to turn a profit." Despite a "modest black eye due to its labor unrest, the NFL can still be easily monetized." In addition, a source said that ESPN "will take a 'close look' at the package." The network "could reap benefit from airing" two games per week, with the new package in addition to "MNF" (CABLEFAX DAILY, 6/27). In L.A., Joe Flint notes an "increase in the number of networks carrying games will probably lead the current rights holders to seek some sort of concession from the NFL when they negotiate their next contracts after the 2013 television season" (L.A. TIMES, 6/28).