World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
SBD/June 28, 2011/Media
Univision's Mexico-U.S. Gold Cup Final Marks Net's Best Primetime Telecast Ever
Published June 28, 2011
MAKING THE PITCH: ESPN earned a 0.7 overnight rating for Sunday's Germany-Canada FIFA Women's World Cup game, the network's first telecast of the tournament, "more than twice the rating" of the MLS Fire-Red Bulls game that followed it (USA TODAY, 6/28). Germany-Canada averaged 14.1 million viewers in the host country, a record for a women's soccer game in Germany. The previous best was 11.4 million viewers for the '03 World Cup Final. In Canada, the game averaged 684,000 viewers, the highest Women's World Cup audience ever in the country (FIFA).