Menu
Marketing and Sponsorship

Marketplace Roundup

In London, James Corrigan notes Rory McIlroy yesterday attended an Oakley sponsors day in London where his outfits for the British Open were unveiled (London INDEPENDENT, 6/28). In Minneapolis, John Rash wrote it is “too early to tell if McIlroy is the next” Tiger Woods. But perhaps the “only grins bigger than those of McIlroy and his fans” after his U.S. Open victory were “worn by sponsors and PGA executives.” IMG Managing Dir, Senior VP & Head of Global Consulting David Abrutyn said of the Irish golfer, "To an enlightened corporate brand, being foreign in today's marketing world probably isn't an inhibitor as it might have been 10 to 15 years ago" (Minneapolis STAR TRIBUNE, 6/25).

YOUR NAME HERE: In Melbourne, Lorisse Dart reported Australian beach volleyball player Claire Kelly is "selling tattoo space on her body for sponsors." Kelly is offering a 2-by-2 centimeter space on her left arm for US$10,500 and a 5-by-5 centimeter space on her right arm or shoulder for US$52,490. There are other "packages" available and "an eBay auction." The money raised will pay for Kelly and partner Carla Kleverlaan to join the World Tour, "on which the pair must play at least 12 events to qualify" for the '12 London Olympics (Melbourne HERALD SUN, 6/26).

BY ASSOCIATION: MARKETING magazine’s Sarah Shearman notes supermarket chain Tesco is “looking to associate with London 2012 by supporting the Olympic sponsorship programmes of its Clubcard scheme's partners.” Although Tesco is not an official sponsor of the Games, “several of its Clubcard partners, such as Visa and Procter & Gamble, are official global sponsors of the Games.” A source said Tesco is looking to support their partners' programs “to get closer to the Games and become associated with a message about the importance of health and participation in sport” (MARKETINGMAGAZINE.co.uk, 6/28).

HAWKING GEAR: Clinch Gear has signed Packers LB A.J. Hawk to a multiyear endorsement deal. The performance apparel brand plans to introduce A.J. Hawk signature products next year. Priority Sports & Entertainment brokered the deal (Clinch Gear).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/28/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/28/Marketing-and-Sponsorship/Roundup.aspx

CLOSE