SBD/June 28, 2011/Marketing and Sponsorship

Capital One, Castrol Edge Back As Presenting Sponsors Of ESPY Awards Show

Capital One and Castrol Edge are returning as presenting sponsors for ESPN's ESPY Awards, which will be televised live July 13 at 9:00pm ET. As part of their deal, Capital One and Castrol Edge were co-presenting sponsors of the nomination show, which airing on ESPN last Friday night, and will serve as co-presenting sponsors of the ESPY voting. ESPN this year has signed the biggest number of sponsors in the event's 19-year hostory. Hennessy will sponsor the pre-party; MGD64 will sponsor the post-party; and HP will present the official Social Media Lounge. Returning associate sponsors include EA Sports, Gatorade, GMC and SuperCuts. First-time associate sponsors include Jack Daniel's Tennessee Honey, K-Swiss and 20th Century Fox.
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