Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/June 28, 2011/Marketing and Sponsorship
Tomic Will Be Patient With Sponsorships Despite Wimbledon Success
Published June 28, 2011
BULLISH ON THE TENNIS BUSINESS: Prince Sports CEO Gordon Boggis yesterday said the tennis business is "still a relatively strong sport globally." Asked about how the lack of top U.S. players affects his business, Boggis said, "I think with Prince what we're focused on is a very different approach, which is to look more at the future and really the history and heritage of Prince is always one of innovation, challenging the norms and therefore a relentless focus on the future." CNBC's Nicole Lapin said, "Let's be honest, you don't have Nadal, you don't have Federer, you don't have Roddick anymore. You don't have Sharapova anymore." Boggis: "The interesting topic is, ‘What comes next? Who and what comes next?’ Like the game today has changed so much and so the equipment has to change. There's also a mindset change and the top junior athletes of today, they want to set their own trends. ... So what we found is when we work with our top junior athletes, they want to make their own mark on the world and that's why the focus of so much of our advertising and our campaign is focused on telling the stories of true authentic junior athletes” (“Worldwide Exchange,” CNBC, 6/27).