Adidas Reportedly Courting James Harden DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Nike Preserves Converse's Original Look Marketplace Roundup Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing
SBD/June 27, 2011/Marketing and Sponsorship
NFL Blue: Manning Brothers Star As Cops In DirecTV Video Promoting Sunday Ticket
Published June 27, 2011
MIXED REACTION: NFL Network’s Brian Baldinger said, “That’s a bad B movie right there.” He added of the Manning brothers, “They don’t make bad commercials” (“NFL Total Access,” NFL Network, 6/23). ESPN’s Jim Rome said, “Am I the only one who wishes this was a real show?” (“Jim Rome Is Burning,” ESPN, 6/23). ESPN’s Michael Wilbon said, “This one with Peyton, his brother and his father all in it, there’s some funny moments, but it goes on too long. It’s a little overwrought” (“PTI,” ESPN, 6/23). ESPN.com’s Paul Kuharsky wrote, “Clearly I am no advertising expert, but how this sells satellite TV subscriptions is beyond me” (ESPN.com, 6/22).