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SBD/June 27, 2011/Marketing and Sponsorship
NFL Blue: Manning Brothers Star As Cops In DirecTV Video Promoting Sunday Ticket
Published June 27, 2011
MIXED REACTION: NFL Network’s Brian Baldinger said, “That’s a bad B movie right there.” He added of the Manning brothers, “They don’t make bad commercials” (“NFL Total Access,” NFL Network, 6/23). ESPN’s Jim Rome said, “Am I the only one who wishes this was a real show?” (“Jim Rome Is Burning,” ESPN, 6/23). ESPN’s Michael Wilbon said, “This one with Peyton, his brother and his father all in it, there’s some funny moments, but it goes on too long. It’s a little overwrought” (“PTI,” ESPN, 6/23). ESPN.com’s Paul Kuharsky wrote, “Clearly I am no advertising expert, but how this sells satellite TV subscriptions is beyond me” (ESPN.com, 6/22).