Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/June 27, 2011/Marketing and Sponsorship
NFL Blue: Manning Brothers Star As Cops In DirecTV Video Promoting Sunday Ticket
Published June 27, 2011
MIXED REACTION: NFL Network’s Brian Baldinger said, “That’s a bad B movie right there.” He added of the Manning brothers, “They don’t make bad commercials” (“NFL Total Access,” NFL Network, 6/23). ESPN’s Jim Rome said, “Am I the only one who wishes this was a real show?” (“Jim Rome Is Burning,” ESPN, 6/23). ESPN’s Michael Wilbon said, “This one with Peyton, his brother and his father all in it, there’s some funny moments, but it goes on too long. It’s a little overwrought” (“PTI,” ESPN, 6/23). ESPN.com’s Paul Kuharsky wrote, “Clearly I am no advertising expert, but how this sells satellite TV subscriptions is beyond me” (ESPN.com, 6/22).