Under Armour Makes Big Offer To Durant Union Ink Five-Year Jersey Sponsorship Extension Miller's Injury Worries OSU Retailers Blue Jays Contesting New Creighton Logo Serves & Volleys Key Biscayne Tennis Tourney Renamed Joe Gibbs Racing Makes Edwards Signing Official Notre Dame Unveils Shamrock Series Uniforms LLWS Merchandise Flying Off Shelves In Philly Marketplace Roundup
Upcoming Conferences and Events
SBD/June 27, 2011/Marketing and Sponsorship
NFL Blue: Manning Brothers Star As Cops In DirecTV Video Promoting Sunday Ticket
Published June 27, 2011
MIXED REACTION: NFL Network’s Brian Baldinger said, “That’s a bad B movie right there.” He added of the Manning brothers, “They don’t make bad commercials” (“NFL Total Access,” NFL Network, 6/23). ESPN’s Jim Rome said, “Am I the only one who wishes this was a real show?” (“Jim Rome Is Burning,” ESPN, 6/23). ESPN’s Michael Wilbon said, “This one with Peyton, his brother and his father all in it, there’s some funny moments, but it goes on too long. It’s a little overwrought” (“PTI,” ESPN, 6/23). ESPN.com’s Paul Kuharsky wrote, “Clearly I am no advertising expert, but how this sells satellite TV subscriptions is beyond me” (ESPN.com, 6/22).