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Facilities

Linked In: CenturyLink Extends Naming-Rights Deal On Seattle Stadium Through '19

CenturyLink Thursday officially unveiled its new logo for the former Qwest Field, and the Louisiana-based telecommunications company announced that its naming-rights deal “has been extended an additional five years” through August ’19, according to Danny O’Neil of the SEATTLE TIMES. Qwest’s initial naming-rights deal signed in ’04 was for 10 years, but the deal “included an option to extend the naming-rights agreement by five years.” The new CenturyLink Field logo “incorporates the green that is part of CenturyLink’s logo and the MLS Sounders, the blue of the Seahawks, and the arc that is a signature part of the stadium’s design.” Seahawks and Sounders President Peter McLoughlin said that all signs around the stadium “will be replaced, and the re-branding with the new logo is estimated to be completed by mid-August” (SEATTLE TIMES, 6/24). McLoughlin said that the five-year extension “will make it easier for the CenturyLink name to gain familiarity.” McLoughlin: “If we’re going to go through the change, the longer it lasts, the more permanent it is, the better for all of us, including for them as marketers.” In Seattle, Christian Caple noted the renamed stadium has already gained the nickname “the Clink.” But McLoughlin said that he is “not concerned” about the name gaining popularity (SEATTLEPI.com, 6/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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