Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/June 23, 2011/Marketing and Sponsorship
Lightning Strikes: EA Sports Selects Steven Stamkos For Cover Of "NHL 12"
Published June 23, 2011
|Stamkos unveiled as cover athlete for EA Sports' "NHL 12"|
NO JINX TO SEE HERE: In St. Petersburg, Damian Cristodero notes presence on the cover of "NHL 12" brings a "coincidental dark cloud similar to the one linked" to the "Madden NFL" franchise. But Stamkos said that he is "not superstitious in that way." Several of the game's early cover athletes -- including Eric Lindros, Owen Nolan and Mario Lemiuex -- either were injured or same a severe downturn in production during their cover season, but five of the past six "NHL 12" athletes "turned the cover into more of a lucky charm." Stamkos said, "Hopefully, I follow that trend" (ST. PETERSBURG TIMES, 6/23).