Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/June 23, 2011/Marketing and Sponsorship
Lightning Strikes: EA Sports Selects Steven Stamkos For Cover Of "NHL 12"
Published June 23, 2011
|Stamkos unveiled as cover athlete for EA Sports' "NHL 12"|
NO JINX TO SEE HERE: In St. Petersburg, Damian Cristodero notes presence on the cover of "NHL 12" brings a "coincidental dark cloud similar to the one linked" to the "Madden NFL" franchise. But Stamkos said that he is "not superstitious in that way." Several of the game's early cover athletes -- including Eric Lindros, Owen Nolan and Mario Lemiuex -- either were injured or same a severe downturn in production during their cover season, but five of the past six "NHL 12" athletes "turned the cover into more of a lucky charm." Stamkos said, "Hopefully, I follow that trend" (ST. PETERSBURG TIMES, 6/23).