Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/June 23, 2011/Marketing and Sponsorship
Lightning Strikes: EA Sports Selects Steven Stamkos For Cover Of "NHL 12"
Published June 23, 2011
|Stamkos unveiled as cover athlete for EA Sports' "NHL 12"|
NO JINX TO SEE HERE: In St. Petersburg, Damian Cristodero notes presence on the cover of "NHL 12" brings a "coincidental dark cloud similar to the one linked" to the "Madden NFL" franchise. But Stamkos said that he is "not superstitious in that way." Several of the game's early cover athletes -- including Eric Lindros, Owen Nolan and Mario Lemiuex -- either were injured or same a severe downturn in production during their cover season, but five of the past six "NHL 12" athletes "turned the cover into more of a lucky charm." Stamkos said, "Hopefully, I follow that trend" (ST. PETERSBURG TIMES, 6/23).