Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value
Upcoming Conferences and Events
SBD/June 23, 2011/Marketing and Sponsorship
Lightning Strikes: EA Sports Selects Steven Stamkos For Cover Of "NHL 12"
Published June 23, 2011
|Stamkos unveiled as cover athlete for EA Sports' "NHL 12"|
NO JINX TO SEE HERE: In St. Petersburg, Damian Cristodero notes presence on the cover of "NHL 12" brings a "coincidental dark cloud similar to the one linked" to the "Madden NFL" franchise. But Stamkos said that he is "not superstitious in that way." Several of the game's early cover athletes -- including Eric Lindros, Owen Nolan and Mario Lemiuex -- either were injured or same a severe downturn in production during their cover season, but five of the past six "NHL 12" athletes "turned the cover into more of a lucky charm." Stamkos said, "Hopefully, I follow that trend" (ST. PETERSBURG TIMES, 6/23).