SBD/June 22, 2011/Research and Ratings

Apple, Google, IBM Lead BrandZ' Top 100 Most Valuable Brands List

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The top 100 global brands last year “grew in value at a rate of 30 percent, which is a 17 percent increase over 2009,” according to the ’11 BrandZ report cited by Marguerite Darlington in this month’s issue of LICENSE magazine. The report showed that “despite the slow 13 percent growth rate for the overall economy,” the top 100 brands from around the globe last year grew to a combined value of $2.4T. The insurance industry had the best performance "because results included three large, expanding Chinese companies." Fast food (+22%) and luxury goods (+19%) also experienced "significant increases." The top 100 brands have “increased 24 percent since the 2008 stock market crash, adding $500 billion in value.” Nike topped all sports brands, ranking 57th on the list, which was up two spots from last year. The company had a brand value of $13.9B, up 10% from ’09. Red Bull also ranked in the top 100 (93rd) with its brand value up 4%. Listed below are the top 50 brands from this year’s report (LICENSE magazine, 6/’11 issue).

'11 BRANDZ TOP 50 MOST VALUABLE BRANDS
RK
PREV.
BRAND
'10 VALUE
1-YR % +/-
1
3
Apple
$153.3B
84%
2
1
Google
$111.5B
-2%
3
2
IBM
$100.8B
17%
4
6
McDonald's
$81.0B
23%
5
4
Microsoft
$78.2B
2%
6
5
Coca-Cola
$73.8B
8%
7
22
AT&T
$69.9B
N/A
8
7
Marlboro
$67.5B
18%
9
8
China Mobile
$57.3B
9%
10
9
GE
$50.3B
12%
11
11
ICBC China
$44.4B
1%
12
10
Vodafone
$43.6B
-2%
13
20
Verizon
$42.8B
N/A
14
15
Amazon
$37.6B
37%
15
13
Walmart
$37.3B
-5%
16
30
Wells Fargo
$36.9B
97%
17
16
UPS
$35.7B
35%
18
12
HP
$35.4B
-11%
19
55
Deutsche Telecom
$29.8B
N/A
20
18
Visa
$28.6B
15%
21
60
Movistar
$27.2B
N/A
22
19
Oracle
$26.9B
9%
23
21
SAP
$26.1B
7%
24
27
China Construction Bank
$25.5B
22%
25
14
Blackberry
$24.6B
-20%
26
29
Louis Vuitton
$24.3B
23%
27
26
Toyota
$24.2B
11%
28
23
HSBC
$22.6B
-4%
29
75
Baidu
$22.6B
141%
30
25
BMW
$22.4B
3%
31
17
Tesco
$21.8B
-15%
32
28
Gillette
$19.8B
-4%
33
NR
China Life
$19.5B
N/A
34
33
Pampers
$19.4B
11%
35
NR
Facebook
$19.1B
246%
36
50
Orange
$17.6B
N/A
37
24
Bank of China
$17.5B
-20%
38
41
Disney
$17.3B
15%
39
36
RBC
$17.2B
3%
40
52
American Express
$17.1B
23%
41
39
ExxonMobil
$17.0B
10%
42
71
TD
$16.9B
19%
43
NR
Agricultural Bank of China
$16.9B
N/A
44
35
Cisco
$16.3B
-2%
45
38
Budweiser
$16.0B
0%
46
49
L'Oreal
$15.7B
11%
47
54
Citi
$15.7B
17%
48
57
Docomo
$15.4B
19%
49
44
Accenture
$15.4B
5%
50
53
Mercedes-Benz
$15.3B
12%

 

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