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SBD/June 22, 2011/Research and RatingsPrint All
The top 100 global brands last year “grew in value at a rate of 30 percent, which is a 17 percent increase over 2009,” according to the ’11 BrandZ report cited by Marguerite Darlington in this month’s issue of LICENSE magazine. The report showed that “despite the slow 13 percent growth rate for the overall economy,” the top 100 brands from around the globe last year grew to a combined value of $2.4T. The insurance industry had the best performance "because results included three large, expanding Chinese companies." Fast food (+22%) and luxury goods (+19%) also experienced "significant increases." The top 100 brands have “increased 24 percent since the 2008 stock market crash, adding $500 billion in value.” Nike topped all sports brands, ranking 57th on the list, which was up two spots from last year. The company had a brand value of $13.9B, up 10% from ’09. Red Bull also ranked in the top 100 (93rd) with its brand value up 4%. Listed below are the top 50 brands from this year’s report (LICENSE magazine, 6/’11 issue).'11 BRANDZ TOP 50 MOST VALUABLE BRANDSRKPREV.
BRAND'10 VALUE1-YR % +/-13 Apple$153.3B84%21$111.5B-2%32 IBM$100.8B17%46 McDonald's$81.0B23%54 Microsoft$78.2B2%65 Coca-Cola$73.8B8%722 AT&T$69.9BN/A87 Marlboro$67.5B18%98 China Mobile$57.3B9%109 GE$50.3B12%1111 ICBC China$44.4B1%1210 Vodafone$43.6B-2%1320 Verizon$42.8BN/A1415 Amazon$37.6B37%1513 Walmart$37.3B-5%1630 Wells Fargo$36.9B97%1716 UPS$35.7B35%1812 HP$35.4B-11%1955 Deutsche Telecom$29.8BN/A2018 Visa$28.6B15%2160 Movistar$27.2BN/A2219 Oracle$26.9B9%2321 SAP$26.1B7%2427 China Construction Bank$25.5B22%2514 Blackberry$24.6B-20%2629 Louis Vuitton$24.3B23%2726 Toyota$24.2B11%2823 HSBC$22.6B-4%2975 Baidu$22.6B141%3025 BMW$22.4B3%3117 Tesco$21.8B-15%3228 Gillette$19.8B-4%33NR China Life$19.5BN/A3433 Pampers$19.4B11%35NR$19.1B246%3650 Orange$17.6BN/A3724 Bank of China$17.5B-20%3841 Disney$17.3B15%3936 RBC$17.2B3%4052 American Express$17.1B23%4139 ExxonMobil$17.0B10%4271 TD$16.9B19%43NR Agricultural Bank of China$16.9BN/A4435 Cisco$16.3B-2%4538 Budweiser$16.0B0%4649 L'Oreal$15.7B11%4754 Citi$15.7B17%4857 Docomo$15.4B19%4944 Accenture$15.4B5%5053 Mercedes-Benz$15.3B12%