SBD/June 22, 2011/Marketing and Sponsorship

Boston Nike Store Stands By Its T-Shirt Display Despite Mayor's Request For Removal

The Boston-area Niketown store has “refused to remove its controversial window front T-shirt display yesterday despite a plea" by Boston Mayor Thomas Menino to "take it down because it appears to promote drug use,” according to Jessica Heslam of the BOSTON HERALD. The store’s GM declined to discuss the situation, and Nike U.S. Media Relations Dir Derek Kent yesterday confirmed that the company “has received Menino’s letter but wouldn’t comment beyond its initial statement, which said Nike doesn’t condone the use of banned or illegal substances and the T-shirts are part of an action sports campaign.” Dot Joyce, a spokesperson for Menino, said, “We maintain our position that they’re not appropriate for the city of Boston.” Heslam notes Menino is “encouraging people who support his position to contact Nike” (BOSTON HERALD, 6/22).
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