SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/June 21, 2011/Marketing and Sponsorship
Boston Mayor Writes Letter Calling For Niketown Store To Remove T-Shirt Display
Published June 21, 2011
WALK THIS WAY: In Portland, Allan Brettman reports adidas Friday unveiled a pair of "giant sneakers" outside their North American HQs to commemorate the 25th anniversary of rap group Run DMC's song "My Adidas." A "contraption that appears to be a vinyl-spinning phonograph [sits] in front of the shoes with an LP on the turntable" (Portland OREGONIAN, 6/21).