Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
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SBD/June 21, 2011/Marketing and Sponsorship
Boston Mayor Writes Letter Calling For Niketown Store To Remove T-Shirt Display
Published June 21, 2011
WALK THIS WAY: In Portland, Allan Brettman reports adidas Friday unveiled a pair of "giant sneakers" outside their North American HQs to commemorate the 25th anniversary of rap group Run DMC's song "My Adidas." A "contraption that appears to be a vinyl-spinning phonograph [sits] in front of the shoes with an LP on the turntable" (Portland OREGONIAN, 6/21).