Verizon Makes IndyCar Sponsorship Official UA Looks To Curry To Grow Basketball Biz Auburn's Under Armour Ties Questioned Many Brands Breaking Ads During March Madness Rickie Fowler Back Promoting Crowne Plaza Oshie Teams Up With Enterprise Rent-A-Car Kraft Not Returning As LPGA Major Sponsor NCAA Won't Allow Baylor's New Adidas Unis Dick's Sporting Goods Backs Youth Athletics Gatorade Relaunching Propel Brand
Upcoming Conferences and Events
SBD/June 21, 2011/Marketing and Sponsorship
Boston Mayor Writes Letter Calling For Niketown Store To Remove T-Shirt Display
Published June 21, 2011
WALK THIS WAY: In Portland, Allan Brettman reports adidas Friday unveiled a pair of "giant sneakers" outside their North American HQs to commemorate the 25th anniversary of rap group Run DMC's song "My Adidas." A "contraption that appears to be a vinyl-spinning phonograph [sits] in front of the shoes with an LP on the turntable" (Portland OREGONIAN, 6/21).