Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/June 21, 2011/Marketing and Sponsorship
Boston Mayor Writes Letter Calling For Niketown Store To Remove T-Shirt Display
Published June 21, 2011
WALK THIS WAY: In Portland, Allan Brettman reports adidas Friday unveiled a pair of "giant sneakers" outside their North American HQs to commemorate the 25th anniversary of rap group Run DMC's song "My Adidas." A "contraption that appears to be a vinyl-spinning phonograph [sits] in front of the shoes with an LP on the turntable" (Portland OREGONIAN, 6/21).