Univ. Of Michigan Spurns Adidas For Nike Carli Lloyd Seeks Whole Foods Endorsement Eichel Creating Demand For Sabres Jerseys Delta To Lease Boeing 757sTo NBA Teams Marketplace Roundup Carli Lloyd Demand Spikes After WC Final Andy Murray Picky With Endorsements NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign
SBD/June 21, 2011/Marketing and Sponsorship
Boston Mayor Writes Letter Calling For Niketown Store To Remove T-Shirt Display
Published June 21, 2011
WALK THIS WAY: In Portland, Allan Brettman reports adidas Friday unveiled a pair of "giant sneakers" outside their North American HQs to commemorate the 25th anniversary of rap group Run DMC's song "My Adidas." A "contraption that appears to be a vinyl-spinning phonograph [sits] in front of the shoes with an LP on the turntable" (Portland OREGONIAN, 6/21).