Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools Puma Uses Holy Day "Stunt" To Reveal Jersey Sponsors Release Paralympic-Themed Ads Stewart Dishes On New Mobil 1 Web Series Sequel To "Shaq Fu" Video Game In The Works Marketplace Roundup Nike's Parker Talks Innovation, Competition
Upcoming Conferences and Events
SBD/June 21, 2011/Marketing and Sponsorship
Gillette Shaves Beard Off Conn Smythe Winner Tim Thomas For Charity
Published June 21, 2011
HAIR OR NO HAIR, THAT IS THE QUESTION: In Boston, Brendan Lynch cites a new "study" by the Elias Sports Bureau, and commissioned by Philips Norelco as part of a "tongue-in-cheek campaign," that “finds a trio of Major Leaguers play better baseball when they’re clean shaven.” Red Sox P Jonathan Papelbon endorses Philips Norelco’s SensoTouch 3D in the campaign, and his “first commercial for the company pits him against Yankees outfielder Nick Swisher with the players arguing about whether to use the product dry or in the shower.” As part of the campaign, Elias “conducted a study of the performance of three pro baseball players who have played with and without facial hair" -- Swisher, Damon and Yankees P Freddy Garcia. Philips Norelco Marketing Dir Eric Smith said that the company “chose the players to take advantage of the Red Sox-Yankees rivalry” (BOSTON HERALD, 6/21).