Nike Will Not Include Sleeves On NBA Jerseys Conor McGregor Looks To Trademark Name J.C. Penney, Kohl's Going Big On Activewear Marketplace Roundup Fanatics Gains Rights For NBA Replica Jerseys Auto-Owners Insurance Extends NASCAR Deal Nike Makes Batch Of LeBron 14's For Early Release Cubs Strike Sponsorship Deal With Beam Suntory Monster Planning To "Bring A Party" To NASCAR Mondelez Quietly Ends NASCAR Sponsorship
SBD/June 21, 2011/Marketing and Sponsorship
Gillette Shaves Beard Off Conn Smythe Winner Tim Thomas For Charity
Published June 21, 2011
HAIR OR NO HAIR, THAT IS THE QUESTION: In Boston, Brendan Lynch cites a new "study" by the Elias Sports Bureau, and commissioned by Philips Norelco as part of a "tongue-in-cheek campaign," that “finds a trio of Major Leaguers play better baseball when they’re clean shaven.” Red Sox P Jonathan Papelbon endorses Philips Norelco’s SensoTouch 3D in the campaign, and his “first commercial for the company pits him against Yankees outfielder Nick Swisher with the players arguing about whether to use the product dry or in the shower.” As part of the campaign, Elias “conducted a study of the performance of three pro baseball players who have played with and without facial hair" -- Swisher, Damon and Yankees P Freddy Garcia. Philips Norelco Marketing Dir Eric Smith said that the company “chose the players to take advantage of the Red Sox-Yankees rivalry” (BOSTON HERALD, 6/21).