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SBD/June 20, 2011/Marketing and Sponsorship
This Space For Rent: Murray Begins Wimbledon With Open Spot On Shirt
Published June 20, 2011
CAPITALIZING ON STARDOM: SPORTSBUSINESS JOURNAL’s Daniel Kaplan cites sources as saying that a “mega-deal ... is coming from a Chinese brand shortly after” Wimbledon for French Open champ Li Na that “will eclipse” the recently signed agreement with Mercedes. Li “will be sporting a new Mercedes-Benz patch on her dress as part of a deal that sources said will cost the German automaker $5.8 million over three years." Max Eisenbud, Li’s agent at IMG, said that he “has received scores of requests for appearances before the U.S. Open in late August.” His inclination “has been to turn them down, but he threw out the figure of $200,000 for a short appearance, and he said he has had takers at that amount” (SPORTSBUSINESS JOURNAL, 6/20 issue).