SBD/June 17, 2011/Marketing and Sponsorship

BMW Launches Drive Donating Money To USOC For People Test Driving Cars

Team USA sponsor BMW Thursday rolled out a national promotion designed to drive consumers to dealerships to test drive cars. The "BMW Drive for Team USA" program will see the company's North America division donate $10 to Team USA for each person who test drives a car at one of 276 dealerships. The funds raised will support the USOC's funding of Olympic athletes. To encourage consumers to test drive cars, BMW developed a radio, print and TV advertising campaign that features Olympic track athletes Jeremy Wariner, Shawn Crawford, Sanya Richards-Ross and Me'Lisa Barber.
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