SBD/June 16, 2011/Research and Ratings

Izod IndyCar Series Viewership Up On ABC, Versus Through Early Part Of '11 Season

The Izod Indycar Series is averaging 2.3 million viewers through five races across ABC and Versus, up 28% from 1.8 million viewers through the same point last year (six races). The series saw its signature Indianapolis 500 telecast average 6.5 million viewers this year, up 12% from last year's record-low 5.8 million viewers. Last Saturday's Firestone Twin 275s from Texas Motor Speedway averaged 525,000 viewers on Versus, making it the net's most-viewed IndyCar telecast since it began airing IndyCar races prior to the '09 season. During the '08 season, the last year that ESPN/ESPN2 aired IndyCar races, only one telecast finished with fewer than 525,000 viewers, an 11:00am ET replay of the Indy Japan 300 that had already aired live the night before.

'11 IZOD INDYCAR SERIES
DATE
RACE
NET
START (ET)
VIEWERS (000)
3/27
Honda GP of St. Petersburg
ABC
12:30pm
1,840
4/10
Honda Indy GP of Alabama
Versus
3:36pm
304
4/17
Toyota GP of Long Beach
Versus
4:13pm
323
5/2
Sao Paolo Indy 300*
Versus
n/a
n/a
5/29
Indianapolis 500
ABC
12:04pm
6,711
6/11
Firestone Twin 275s (Texas)
Versus
8:52pm
525

NOTE: * = Race excluded from '11 figures after rain out on Sunday. Race was run on the following Monday on Versus.

'10 IZOD INDYCAR SERIES
DATE
RACE
NET
START (ET)
VIEWERS (000)
3/14
Sao Paulo Indy 300
Versus
11:54am
411
3/28
Honda GP of St. Petersburg^
ABC
n/a
n/a
4/11
Indy GP of Alabama
Versus
3:49pm
310
4/18
Toyota GP of Long Beach
Versus
4:21pm
490
5/1
Road Runner Turbo Indy 300 (Kansas)
ABC
1:30pm
969
5/30
Indianapolis 500
ABC
1:00pm
5,793
6/5
Firestone 550k (Texas)
Versus
8:04pm
518

NOTE: ^ = Race excluded from '10 figures after rain out on schedule Sunday. Race aired the following Monday on ESPN2.

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Research and Ratings, IndyCar, Versus, ABC

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