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Izod IndyCar Series Viewership Up On ABC, Versus Through Early Part Of '11 Season
The Izod Indycar Series is averaging 2.3 million viewers through five races across ABC and Versus, up 28% from 1.8 million viewers through the same point last year (six races). The series saw its signature Indianapolis 500 telecast average 6.5 million viewers this year, up 12% from last year's record-low 5.8 million viewers. Last Saturday's Firestone Twin 275s from Texas Motor Speedway averaged 525,000 viewers on Versus, making it the net's most-viewed IndyCar telecast since it began airing IndyCar races prior to the '09 season. During the '08 season, the last year that ESPN/ESPN2 aired IndyCar races, only one telecast finished with fewer than 525,000 viewers, an 11:00am ET replay of the Indy Japan 300 that had already aired live the night before.
'11 IZOD INDYCAR SERIESDATERACENETSTART (ET)VIEWERS (000)3/27Honda GP of St. PetersburgABC12:30pm1,8404/10Honda Indy GP of AlabamaVersus3:36pm3044/17Toyota GP of Long BeachVersus4:13pm3235/2Sao Paolo Indy 300*Versusn/an/a5/29Indianapolis 500ABC12:04pm6,7116/11Firestone Twin 275s (Texas)Versus8:52pm525NOTE: * = Race excluded from '11 figures after rain out on Sunday. Race was run on the following Monday on Versus.
'10 IZOD INDYCAR SERIESDATERACENETSTART (ET)VIEWERS (000)3/14Sao Paulo Indy 300Versus11:54am4113/28Honda GP of St. Petersburg^ABCn/an/a4/11Indy GP of AlabamaVersus3:49pm3104/18Toyota GP of Long BeachVersus4:21pm4905/1Road Runner Turbo Indy 300 (Kansas)ABC1:30pm9695/30Indianapolis 500ABC1:00pm5,7936/5Firestone 550k (Texas)Versus8:04pm518NOTE: ^ = Race excluded from '10 figures after rain out on schedule Sunday. Race aired the following Monday on ESPN2.
