SBD/June 16, 2011/Research and Ratings

Print All
  • Izod IndyCar Series Viewership Up On ABC, Versus Through Early Part Of '11 Season

    The Izod Indycar Series is averaging 2.3 million viewers through five races across ABC and Versus, up 28% from 1.8 million viewers through the same point last year (six races). The series saw its signature Indianapolis 500 telecast average 6.5 million viewers this year, up 12% from last year's record-low 5.8 million viewers. Last Saturday's Firestone Twin 275s from Texas Motor Speedway averaged 525,000 viewers on Versus, making it the net's most-viewed IndyCar telecast since it began airing IndyCar races prior to the '09 season. During the '08 season, the last year that ESPN/ESPN2 aired IndyCar races, only one telecast finished with fewer than 525,000 viewers, an 11:00am ET replay of the Indy Japan 300 that had already aired live the night before.

    '11 IZOD INDYCAR SERIES
    DATE
    RACE
    NET
    START (ET)
    VIEWERS (000)
    3/27
    Honda GP of St. Petersburg
    ABC
    12:30pm
    1,840
    4/10
    Honda Indy GP of Alabama
    Versus
    3:36pm
    304
    4/17
    Toyota GP of Long Beach
    Versus
    4:13pm
    323
    5/2
    Sao Paolo Indy 300*
    Versus
    n/a
    n/a
    5/29
    Indianapolis 500
    ABC
    12:04pm
    6,711
    6/11
    Firestone Twin 275s (Texas)
    Versus
    8:52pm
    525

    NOTE: * = Race excluded from '11 figures after rain out on Sunday. Race was run on the following Monday on Versus.

    '10 IZOD INDYCAR SERIES
    DATE
    RACE
    NET
    START (ET)
    VIEWERS (000)
    3/14
    Sao Paulo Indy 300
    Versus
    11:54am
    411
    3/28
    Honda GP of St. Petersburg^
    ABC
    n/a
    n/a
    4/11
    Indy GP of Alabama
    Versus
    3:49pm
    310
    4/18
    Toyota GP of Long Beach
    Versus
    4:21pm
    490
    5/1
    Road Runner Turbo Indy 300 (Kansas)
    ABC
    1:30pm
    969
    5/30
    Indianapolis 500
    ABC
    1:00pm
    5,793
    6/5
    Firestone 550k (Texas)
    Versus
    8:04pm
    518

    NOTE: ^ = Race excluded from '10 figures after rain out on schedule Sunday. Race aired the following Monday on ESPN2.

    Print | Tags: Research and Ratings, IndyCar, Versus, ABC
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug