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ESPN Announces New Shows, Sets Launch Date For Longhorn Network

ESPN yesterday at the National Cable & Telecommunications Association Cable Show announced several daily and weekly shows slated for the forthcoming Longhorn Network, which now has an official launch date of Aug. 26. “Longhorn Extra,” a news and information show dedicated to Univ. of Texas athletics, will air every Monday through Friday night. In addition, Longhorn Network will feature two shows with UT football coach Mack Brown during the season, on Monday and Tuesday nights. A complete schedule of programs will be released later this summer (ESPN). In Ft. Worth, Jimmy Burch wrote viewers of the "Texas All Access" show should “expect a lot more internal editing of the final product than what goes into the presentation of HBO’s Hard Knocks when those camera crews visit NFL training camps.” Burch noted the rest of the shows detailed yesterday “sound like basic, must-have, highlight/feature fodder” (STAR-TELEGRAM.com, 6/15). In San Antonio, Mike Finger notes the Longhorn Network “does not have any official cable or satellite carriers yet.” UT AD DeLoss Dodds earlier this month said that those agreements “aren’t expected to be completed until August” (SAN ANTONIO EXPRESS-NEWS, 6/16).

 A GIANT AMONG MEN: SI.com’s Frank Deford wrote, "One name in sport still stands above the rest: ESPN.” The network "always bestrides the athletic world like a colossus, but in the astrology of sport, this June has even more so been under the sign of the behemoth.” Deford: “First, and most revealing, is what ESPN didn’t do. It didn’t buy the U.S. rights to the four Olympics beginning in 2014. … The fact that ESPN didn’t buy a ticket to ride the Olympics tells me the Olympics are now a silver medal in the United States.” In addition, the “monster new tell-all history of ESPN by James Andrew Miller and Tom Shales promptly hit No. 1” on the N.Y. Times bestseller list. June also saw the introduction of Grantland.com, the ESPN-owned website operated by Bill Simmons (SI.com, 6/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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