Menu
Marketing and Sponsorship

Marketplace Roundup

The official Bruins Stanley Cup championship locker room apparel is currently on sale at the Bruins' Pro Shop at TD Garden, NHL.com and the NHL store in N.Y. All Boston-area Modell's locations were scheduled to re-open immediately following last night's game, while area Dick's Sporting Goods stores were scheduled to open at 5:00am ET this morning (NHL). Modell’s Senior VP/Marketing Jed Berger at midnight posted on his Twitter account, “Wow. There are 500 people in our Medford store right now!” WHDH-NBC's Janet Wu tweeted, “Fans going crazy buying #Bruins championship banners @Modells. ... Bruins shirts @#modells almost sold out. Next shipment at 3am” (TWITTER.com, 6/16).

AIR PACMAN: Top Rank Chair Bob Arum on Tuesday said that boxer Manny Pacquiao “will come back to the United States for a family vacation” next week. Arum: “Manny is going to Oregon, up to Nike headquarters to meet the big boss, Phil Knight, and all the other top people with the company. Nike is planning a huge Pacman product line along the lines of Air Jordan and all the things they did with and for Michael Jordan.” Arum also said that a media tour is "going global” for the “massive buildup for the third bout” between Pacquiao and Juan Manuel Marquez on Nov. 12 (EXAMINER.com, 6/14).

A CONGRESSIONAL FEEL
: GOLF.com's David Dusek noted adidas, Nike and Puma are all releasing U.S. Open commemorative footwear, with several golfers debuting the shoes this week. Dustin Johnson, Jim Furyk and Kenny Perry are scheduled to wear adidas Golf’s U.S. Open shoe, “a special edition of its Powerband 3.0 golf shoe ($140) in patriotic red, white and blue.” Paul Casey, Lucas Glover and Charl Schwartzel will sport Nike's limited edition U.S. Open shoe, which comes with “an American-flag embroidered shoe bag.” Meanwhile, Puma Golf “will dress Rickie Fowler on Sunday in a limited edition of his trademark orange Cell Fusion golf shoes.” Only 500 pairs “are to be sold worldwide” (GOLF.com, 6/14).

SMOKIN HOT: Ferrari has announced that its F1 team “extended its sponsorship deal with tobacco giant Philip Morris through the end of 2015.” AUTOWEEK.com’s Brad Constant noted Philip Morris “has sponsored the Italian F1 team since 1984, with its Marlboro brand being the team's title sponsor since 1997.” The current deal, which the parties “signed in 2005, was set to expire at the end of this season." Since F1 “bans tobacco advertising, the team's official name in Formula One remains Scuderia Ferrari Marlboro” (AUTOWEEK.com, 6/14).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/16/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/16/Marketing-and-Sponsorship/Roundup.aspx

CLOSE