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SBD/June 16, 2011/Marketing and Sponsorship
Published June 16, 2011
AIR PACMAN: Top Rank Chair Bob Arum on Tuesday said that boxer Manny Pacquiao “will come back to the United States for a family vacation” next week. Arum: “Manny is going to Oregon, up to Nike headquarters to meet the big boss, Phil Knight, and all the other top people with the company. Nike is planning a huge Pacman product line along the lines of Air Jordan and all the things they did with and for Michael Jordan.” Arum also said that a media tour is "going global” for the “massive buildup for the third bout” between Pacquiao and Juan Manuel Marquez on Nov. 12 (EXAMINER.com, 6/14).
A CONGRESSIONAL FEEL: GOLF.com's David Dusek noted adidas, Nike and Puma are all releasing U.S. Open commemorative footwear, with several golfers debuting the shoes this week. Dustin Johnson, Jim Furyk and Kenny Perry are scheduled to wear adidas Golf’s U.S. Open shoe, “a special edition of its Powerband 3.0 golf shoe ($140) in patriotic red, white and blue.” Paul Casey, Lucas Glover and Charl Schwartzel will sport Nike's limited edition U.S. Open shoe, which comes with “an American-flag embroidered shoe bag.” Meanwhile, Puma Golf “will dress Rickie Fowler on Sunday in a limited edition of his trademark orange Cell Fusion golf shoes.” Only 500 pairs “are to be sold worldwide” (GOLF.com, 6/14).
SMOKIN HOT: Ferrari has announced that its F1 team “extended its sponsorship deal with tobacco giant Philip Morris through the end of 2015.” AUTOWEEK.com’s Brad Constant noted Philip Morris “has sponsored the Italian F1 team since 1984, with its Marlboro brand being the team's title sponsor since 1997.” The current deal, which the parties “signed in 2005, was set to expire at the end of this season." Since F1 “bans tobacco advertising, the team's official name in Formula One remains Scuderia Ferrari Marlboro” (AUTOWEEK.com, 6/14).