SBD/June 15, 2011/Research and Ratings

Yahoo Sports Unique Visitors Up In May; ESPN.com Tops Time Spent Per User

Yahoo Sports led all sports websites in May with 47.7 million unique visitors, up from 45.9 million in April, according to data from comScore. ESPN had 38.1 million uniques, down from 40.3 million in April. NFL.com (7.7 million unique) slipped out of the top 10 in May after ranking seventh in April with 10.2 million uniques. NBA.com (13.2 million uniques) topped the sites within the Turner-SI Digital rollup, which also includes SI.com, NASCAR.com, PGATour.com, PGA.com, NCAA.com and WNBA.com. Among the top 15 sports sites, ESPN.com led in minutes per user for the month with an average of 73.7. Listed below are the top 15 sports sites for the month of May, ranked by unique visitors (THE DAILY).
TOP 15 SPORTS WEBSITES FOR THE MONTH OF MAY
RK
PROPERTY
UNIQUE VISITORS (000)
AVG. MINUTES PER USER
1
Yahoo Sports
47,728
37.7
2
ESPN.com
38,141
73.7
3
FoxSports.com
27,770
20.3
4
Turner-SI Digital
26,186
24.7
5
Big Lead Sports
16,990
15.0
6
CBSSports.com
11,653
27.4
7
NBCSports.com
10,493
18.5
8
USA Today Sports
9,618
9.5
9
MLB.com
9,061
26.8
10
BleacherReport.com
8,645
5.3
11
SportingNews.com
8,017
12.8
12
NFL.com
7,713
32.6
13
SBNation.com
6,958
10.1
14
NHL.com
4,590
12.4
15
Stack Media
4,065
11.8
       
     

 

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