SBD/June 15, 2011/Events and Attractions

Tonight's Bruins-Canucks Game Seven Setting NHL Records On StubHub

Average selling price for Game 7 ticket on StubHub was $2,749 as of last night
Tonight's Bruins-Canucks Stanley Cup Final Game Seven is now featuring the highest average sales price of any NHL game in the decade-plus history of StubHub. As of late last night, the average selling price on the site for tickets to tonight's game was $2,749 per ticket, up from $2,453 prior to Game Six on Monday. The average sales price also is more than several recent Super Bowls, last year's Game Seven of the Lakers-Celtics NBA Finals, and far more than the $746 per ticket average for Game Seven of the Penguins-Red Wings '09 NHL Stanley Cup Final in Detroit. Low-end "get-in" pricing for tonight's game also has soared to $1,500 per ticket, and high-end sales have reached $7,800 per ticket. Helping spike secondary market pricing for the hockey game is a relatively low number of seats held by brokers, and a marked lack of supply overall. Just 389 tickets were listed for sale as of early this morning on StubHub, and only 1,231 on ticket listing aggregator FanSnap, each with list pricing beginning at $1,500. By comparison, games of this magnitude often have more than 2,000 tickets out in the secondary market at any given time (Eric Fisher, SportsBusiness Journal). The average StubHub price for tonight's game is "not the highest average price ever paid for a ticket -- many were paying $5,000 for tickets to the US-Canada Olympic gold medal hockey game in Vancouver last year -- but it's up there" (CNBC.com, 6/14).

NOTHING BRUIN: In Boston, Richard Weir reports TD Garden "has iced plans to televise the do-or-die showdown with the Canucks" tonight. Boston police spokesperson Elaine Driscoll said that her department "could not reach agreement with the Garden -- which was going to sell $7 tickets to up to 15,000 fans -- over limiting liquor sales." Following the Bruins' Game Six win on Monday, arena officials had "scrambled to get approval from the NHL and NBC, which owns the broadcast rights, to show the game on the Garden’s jumbo-sized digital scoreboard" (BOSTON HERALD, 6/15).
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