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SBD/June 15, 2011/Events and AttractionsPrint All
Tonight's Bruins-Canucks Stanley Cup Final Game Seven is now featuring the highest average sales price of any NHL game in the decade-plus history of StubHub. As of late last night, the average selling price on the site for tickets to tonight's game was $2,749 per ticket, up from $2,453 prior to Game Six on Monday. The average sales price also is more than several recent Super Bowls, last year's Game Seven of the Lakers-Celtics NBA Finals, and far more than the $746 per ticket average for Game Seven of the Penguins-Red Wings '09 NHL Stanley Cup Final in Detroit. Low-end "get-in" pricing for tonight's game also has soared to $1,500 per ticket, and high-end sales have reached $7,800 per ticket. Helping spike secondary market pricing for the hockey game is a relatively low number of seats held by brokers, and a marked lack of supply overall. Just 389 tickets were listed for sale as of early this morning on StubHub, and only 1,231 on ticket listing aggregator FanSnap, each with list pricing beginning at $1,500. By comparison, games of this magnitude often have more than 2,000 tickets out in the secondary market at any given time (Eric Fisher, SportsBusiness Journal). The average StubHub price for tonight's game is "not the highest average price ever paid for a ticket -- many were paying $5,000 for tickets to the US-Canada Olympic gold medal hockey game in Vancouver last year -- but it's up there" (CNBC.com, 6/14).
NOTHING BRUIN: In Boston, Richard Weir reports TD Garden "has iced plans to televise the do-or-die showdown with the Canucks" tonight. Boston police spokesperson Elaine Driscoll said that her department "could not reach agreement with the Garden -- which was going to sell $7 tickets to up to 15,000 fans -- over limiting liquor sales." Following the Bruins' Game Six win on Monday, arena officials had "scrambled to get approval from the NHL and NBC, which owns the broadcast rights, to show the game on the Garden’s jumbo-sized digital scoreboard" (BOSTON HERALD, 6/15).
The NASCAR owned and operated Grand-Am Rolex Series will run a three-hour endurance race at Indianapolis Motor Speedway the same weekend as the Sprint Cup Series Brickyard 400 beginning in ’12, according to Robin Miller of SPEEDTV.com. Ticket sales for July’s Brickyard 400 “are reportedly lagging behind” last year’s numbers, and NASCAR and IMS hope that the addition of Grand-Am “will infuse some spectator interest.” It is “not known whether Grand-Am will be held Friday or Saturday, but it would be the first time races were staged on the oval and road course at the same time.” Running at IMS likely will ensure the Grand-Am series “its largest audience -- especially if it runs on Saturday.” Miller reported “there also have been discussions about moving the Nationwide race from Lucas Oil Raceway to IMS on Saturday to run with Grand-Am and Brickyard qualifying” (SPEEDTV.com, 6/14). An IMS spokesperson yesterday confirmed talks to bring a race to the facility’s road course in ’12, but said that “no agreement is in place.” In Indianapolis, Curt Cavin writes the biggest obstacle is “converting the facility from a road course configuration, which would be used" for a Grand-Am race, to an oval for NASCAR on Saturday and Sunday. Grand-Am “would bring a title sponsor to cover the sanctioning fee estimated at $200,000” (INDIANAPOLIS STAR, 6/15).