Menu
Colleges

Larry Scott Advocates For Paying All Pac-12 Athletes' Cost Of Attendance

Pac-12 Commissioner Larry Scott is seeking an "increase in scholarship money for every varsity athlete on a Pac-12 campus," according to John Henderson of the DENVER POST. Scott "broached the topic with Pac-12 athletic directors at their recent conference meetings," and he said that the "shortfall between the amount of an athletic scholarship and actual living expenses -- termed 'cost of attendance' -- is $2,000 to $4,000 per student per school year." Scott: "It's a question of priorities, and sometimes you have to prioritize what's right. I think this is an issue of principle. And we're going to advocate for it." Henderson notes Scott's pitch "received mixed reviews." The conference's ADs are "ecstatic about getting about $20 million a year in television revenue per school once the new TV contracts kick in, but many will need that money to soak up red ink." Meanwhile, the NCAA "must determine if the increase would be across the board or if each school would have a different increase based on cost of living in their area." If the NCAA "approved an increase in funding, each Division I conference would decide whether to do it," which "could provide an uneven playing field" between conferences. Scott said, "I don't think there is an even playing field. There's not an even playing field in TV exposure. There's not an even playing field in coaches and coaches salaries. There's not an even playing field in stadiums" (DENVER POST, 6/15).

COST OF ASCENDANCE
: The Western Athletic Conference yesterday added Seattle Univ. as a non-football member, and Commissioner Karl Benson said that the WAC "had been in touch with 10 to 12 football playing schools, including schools from the FCS, but that the economy halted some of those schools from making the jump to the FBS." Benson: "We will continue to look at both FCS and FBS schools and could have another member by this time next year, or possibly sooner" (SPORTS.YAHOO.com, 6/15). In San Antonio, Dan McCarney notes Utah Valley Univ. and Cal State Bakersfield "had been interested in joining the WAC as non-football members." Benson said that an "ideal model for future membership could be 12 schools, with nine for football, split into two divisions" (SAN ANTONIO EXPRESS-NEWS, 6/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/15/Colleges/Pac-12.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/15/Colleges/Pac-12.aspx

CLOSE