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  • Mavericks See Big Gains On Facebook, Twitter During NBA Championship Run

    The Mavericks saw the biggest percentage gains in Facebook friends and Twitter followers among playoff teams during the '11 NBA postseason, up 156% and 97%, respectively, between April 15 and June 13. All NBA playoff teams saw double-digit percentage gains on their official Facebook page, while the league's official page also saw a 17.5% bump. Teams also saw big gains among Twitter followers, with the Heat up 72% and Bulls up 51%. Listed below are the number of Facebook friends gained for each NBA Playoff team from April 15 through June 13, as well as Twitter followers gained for those same teams during that timeframe (THE DAILY).

    NBA PLAYOFF TEAM FACEBOOK FOLLOWER GAINS
    TEAM
    APRIL 15
    JUNE 13
    % GAIN
    Mavericks
    432,276
    1,106,387
    155.9%
    Thunder
    361,392
    588,862
    62.9%
    Heat
    2,053,426
    3,208,615
    56.3%
    Bulls
    1,891,198
    2,837,584
    50.0%
    Grizzlies
    53,721
    80,032
    49.0%
    Knicks
    688,857
    1,004,908
    45.9%
    Hawks
    116,019
    160,901
    38.7%
    Magic
    757,871
    944,445
    24.6%
    Hornets
    32,620
    40,406
    23.9%
    Spurs
    599,862
    742,591
    23.8%
    Celtics
    3,895,565
    4,738,383
    21.6%
    Pacers
    82,069
    99,493
    21.2%
    Lakers
    7,544,815
    9,059,990
    20.1%
    Trail Blazers
    248,781
    292,259
    17.5%
    76ers
    150,404
    173,122
    15.1%
    Nuggets
    524,075
    593,517
    13.3%
    NBA
    8,168,211
    9,594,905
    17.5%
    NBA PLAYOFF TEAM TWITTER FOLLOWER GAINS
    TEAM
    APRIL 15
    JUNE 13
    % GAIN
    Mavericks
    48,161
    94,891
    97.0%
    Heat
    137,181
    235,579
    71.7%
    Bulls
    107,337
    162,490
    51.4%
    Thunder
    36,937
    55,050
    49.0%
    Grizzlies
    23,262
    34,083
    46.5%
    Celtics
    159,448
    204,372
    28.2%
    Hawks
    21,562
    26,483
    22.8%
    Hornets
    25,487
    30,216
    18.6%
    Pacers
    22,089
    25,971
    17.6%
    76ers
    30,549
    35,702
    16.9%
    Knicks
    91,117
    106,142
    16.5%
    Trail Blazers
    31,980
    37,122
    16.1%
    Spurs
    55,777
    63,808
    14.4%
    Nuggets
    40,497
    44,978
    11.1%
    Lakers
    1,934,618
    2,085,399
    7.8%
    Magic
    1,059,237
    1,074,232
    1.4%
    NBA
    2,450,109
    2,680,234
    9.4%

     

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