Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage NHL Rangers' Sather Passes GM Torch To Gorton Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Bettman, Coyotes Deny N.Y. Post Report Media Notes
SBD/June 14, 2011/Media
NBC Earns 3.9 Overnight For Bruins-Canucks Last Night, Down From Recent Game Sixes
Published June 14, 2011
FIVE GUYS: NBC's telecast of Bruins-Canucks Game Five last Friday earned a 2.6 final Nielsen rating and 4.319 million viewers from 8:00-11:00pm. Last year's Blackhawks-Flyers Game Five aired on a Sunday night, earning a 3.3 rating and 5.848 million viewers. The '07 series-clinching Ducks-Senators game Five earned a 1.8 rating on a Wednesday night, which was the last time a Canadian team appeared in a Game Five (Austin Karp, THE DAILY). USA TODAY's Michael Hiestand notes that despite the year-over-year drop, Friday's Game Five figures are "not horrible," considering the Vancouver market "doesn't count in U.S. ratings." Still, "for a title series, this is a niche-sport rating" (USA TODAY, 6/14).