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Marketing and Sponsorship

Marketplace Roundup

In N.Y., Claire Atkinson notes cable networks are “on track to close out the upfront ad-selling season with about $1 billion more in their pockets than they had last year.” Market sources said that the “dramatic rise in cable advertising revenue -- broadcast TV is expected to log a gain of just 2 percent -- is tied to programming changes for broadcasters, such as the disappearance of ABC's daytime soaps, the end of Oprah's syndicated show and the question mark over the NFL season, all of which has put money into play in primetime that had been committed elsewhere in years past” (N.Y. POST, 6/14).

SAVE THE DATE: LPGA Commissioner Mike Whan said that the tour will reserve the State Farm Classic’s early June dates for Springfield, Ill., until tournament Exec Dir Kate Peters “says the monetary backing just can’t be arranged for next year.” State Farm ended its 19-year title sponsorship of the event this year and Peters said that the Classic “needs somewhere between $2.2 million and $2.5 million -- the bulk of which would cover the prize-money purse -- for a 37th annual to take place.” She “acknowledged the possibility raised last week by Whan, who said the Classic could skip a year if sponsorship can’t be acquired.” But it is “something Peters wants to avoid if at all possible.” She said that a “more desirable scenario -- short of finding one or two major sponsors willing to commit on a multi-year basis -- would be several central Illinois businesses willing to combine for one year” (Springfield STATE JOURNAL-REGISTER, 6/14).

SMELLING LOVELY AT THE TRACK: In N.Y., Andrew Adam Newman noted Schick is “introducing what it says is the first men’s scented razor, the Xtreme3 Refresh, and rolling it out with scratch-and-sniff packaging, an online marketing campaign and a partnership” with NASCAR driver Martin Truex Jr. Schick will be “circulating its new scent through diffusers at ‘refresh stations’ it is setting up at 10 Sprint Cup races this summer.” The stations will “include a tent area cooled by misters and fans, and will be equipped with a television, sinks where NASCAR fans can try the new razors, and a 40-foot RV for respites from roaring engines.” Online ads for the new razor, which “will begin to appear on shelves this week, are scheduled to begin appearing June 17 on Web sites including Facebook, MensHealth.com and MadeMan.com” (N.Y. TIMES, 6/13).

ON THE CATWALK: In Toronto, Dan Robson notes Maple Leafs G James Reimer has teamed up with Vancouver-based sports apparel company Firstar “to launch a line of fan gear and performance wear.” Firstar President John Catliff said that Reimer has been “wearing the company’s ‘base-layer’ for about six months.” Catliff said that Firstar is “still working on its marketing and promotion plans.” The company is “hoping to cash in on the Toronto market” through its partnership with Reimer. In addition to its deal with Reimer, Firstar also partners with Canucks C Ryan Kesler and launched his RK17 line introduced last year (TORONTO STAR, 6/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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