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SBD/June 14, 2011/Marketing and Sponsorship
Mavs Championship Gear Began Flying Off Shelves As Soon As Game Six Ended
Published June 14, 2011
FEELING THE HEAT: In Ft. Lauderdale, Kathy Laughlin notes the Miami Herald "posted a correction on the home page of their web page" after a Macy's ad yesterday accidentally "appeared in some editions, touting Miami Heat NBA champions T-shirts for sale." The correction read, "A Macy's advertisement featuring Miami Heat merchandise was mistakenly published June 13 on page 11D in some editions of The Miami Herald. We regret the error and apologize for any inconvenience" (South Florida SUN-SENTINEL, 6/14).