SBD/June 14, 2011/Marketing and Sponsorship

Mavs Championship Gear Began Flying Off Shelves As Soon As Game Six Ended

One store was out of hats as early as noon CT yesterday
Dallas-area stores "opened their doors to fans eagerly waiting in line to buy the official NBA Champions locker room T-shirts ... as the final seconds ticked away" during Sunday's Mavericks-Heat NBA Finals Game Six, according to Sandra Baker of the FT. WORTH STAR-TELEGRAM. Those T-shirts "went quickly, and the retailers started over again bright and early Monday morning." Dick's Sporting Goods reopened at 7:00am CT, and Dick's Communications Marketing Manager for Dallas West Ryan Green "couldn't release the number of shirts and hats flying off the shelves" but said that sales "were strong." Baker notes the Academy Sports & Outdoors store in White Settlement, Texas, was "out of hats" as of noon yesterday. The store "had received three shipments of merchandise, but was unable to get more hats Monday." Meanwhile, Coca-Cola "jumped on the bandwagon and said it would offer fans a commemorative championship Sprite can to celebrate" the Mavericks' championship. Coca-Cola said that the 12-ounce cans featuring the Mavericks' logo "will be available beginning this week." Sprite is the official soft drink of the NBA (FT. WORTH STAR-TELEGRAM, 6/14). In Dallas, Lindsay Ruebens notes "many stores opened late Sunday after the Mavericks historic win and quickly sold out" (DALLAS MORNING NEWS, 6/14).

FEELING THE HEAT: In Ft. Lauderdale, Kathy Laughlin notes the Miami Herald "posted a correction on the home page of their web page" after a Macy's ad yesterday accidentally "appeared in some editions, touting Miami Heat NBA champions T-shirts for sale." The correction read, "A Macy's advertisement featuring Miami Heat merchandise was mistakenly published June 13 on page 11D in some editions of The Miami Herald. We regret the error and apologize for any inconvenience" (South Florida SUN-SENTINEL, 6/14).
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