Carli Lloyd Demand Spikes After WC Final Andy Murray Picky With Endorsements NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata
SBD/June 14, 2011/Marketing and Sponsorship
FA Cup Hopes Anheuser-Busch Sponsorship Will Expand Event's Popularity Globally
Published June 14, 2011
YOUR NAME HERE: German Bundesliga club Bayer Leverkusen took out a quarter-page ad in today's Financial Times to advertise the club's vacant jersey sponsorship. The ad places "Your Brand" across the chest of a Bayer Leverkusen jersey and reads in part, "Come and play the Champions League with us!" (THE DAILY).