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SBD/June 14, 2011/Marketing and Sponsorship
FA Cup Hopes Anheuser-Busch Sponsorship Will Expand Event's Popularity Globally
Published June 14, 2011
YOUR NAME HERE: German Bundesliga club Bayer Leverkusen took out a quarter-page ad in today's Financial Times to advertise the club's vacant jersey sponsorship. The ad places "Your Brand" across the chest of a Bayer Leverkusen jersey and reads in part, "Come and play the Champions League with us!" (THE DAILY).