Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/June 14, 2011/Marketing and Sponsorship
FA Cup Hopes Anheuser-Busch Sponsorship Will Expand Event's Popularity Globally
Published June 14, 2011
YOUR NAME HERE: German Bundesliga club Bayer Leverkusen took out a quarter-page ad in today's Financial Times to advertise the club's vacant jersey sponsorship. The ad places "Your Brand" across the chest of a Bayer Leverkusen jersey and reads in part, "Come and play the Champions League with us!" (THE DAILY).