Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors NFL Changes Date Of Goodell Press Conference Schefter Steps Down From Pac Pro Football Role FIA Approves Sale Of F1 To Liberty Media 76ers Rising In Merch Sales, Home Attendance NFL Gets Credit For Minority Hirings LPGA Committed To Joint Event With PGA Tour Warriors Hold Lavish Arena Groundbreaking Goodell Bypassing AFC Title Game Draws Criticism
SBD/June 14, 2011/Leagues and Governing Bodies
NBA's Focus Turns To Expiring CBA After Season Comes To An End
Published June 14, 2011
NOW IS NOT A GOOD TIME: In Oklahoma City, Jenni Carlson writes under the header, "NBA Can't Afford A Work Stoppage Now." Despite a Finals that "put an exclamation point on this roundball ride, we are now left with some different punctuation -- a question mark." Carlson: "What's next for the NBA? ... The NBA has never been in a better place than it is right now. I mean that to include everyone -- the league, the owners and the players." Some teams "will struggle regardless" of a new CBA, so "why don't the league and the union just figure out something before the deadline and move on?" Carlson: "Now is not the time for the league to shut down. The product is fantastic, and folks are taking notice" (DAILY OKLAHOMAN, 6/14). CBSSPORTS.com's Ken Berger wrote under the header, "After Lights-Out Postseason, NBA Braces For Stormy Summer." Representatives for both the league and union are slated to meet in N.Y. today "to continue the business of trying to destroy all the progress pro basketball has made over the past dozen years." Berger: "This seems like a viable strategy, shutting down a business that captivated the nation with playoffs that were the best show in sports or anywhere on TV for 2½ months. By comparison, the next 2½ months for basketball fans are going to feel like people you don't know are stealing from you, and telling you to like it" (CBSSPORTS.com, 6/13).