Sources: Facebook Gives Deal To Antonio Brown Nationwide Promoting Junior's NASCAR Return Trolli Introduces Game Based On Harden's Beard Camping World, Independence Bowl Part Ways Nike, Adidas Battling For British Soccer Teens Marketplace Roundup SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel
SBD/June 10, 2011/Marketing and Sponsorship
Published June 10, 2011
deal with Cash Converters
HAILING A CAB: The WALL STREET JOURNAL’s Andrew Grossman noted A.J. Allmendinger will drive a “checkered yellow Ford Fusion, designed to resemble” N.Y.’s “iconic taxi fleet,” during Sunday’s NASCAR Sprint Cup Series 5-Hour Energy 500 at Pocono Raceway. The No. 43 car is sponsored by Medallion Financial and “will sport Medallion’s logo, a yellow paint job, checkers and the man-hailing-a-taxi logo that appears on the side of every city cab.” Medallion is “part owner of Richard Petty Motorsports, which owns the car” (WSJ.com, 6/9).