Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/June 10, 2011/Marketing and Sponsorship
Published June 10, 2011
deal with Cash Converters
HAILING A CAB: The WALL STREET JOURNAL’s Andrew Grossman noted A.J. Allmendinger will drive a “checkered yellow Ford Fusion, designed to resemble” N.Y.’s “iconic taxi fleet,” during Sunday’s NASCAR Sprint Cup Series 5-Hour Energy 500 at Pocono Raceway. The No. 43 car is sponsored by Medallion Financial and “will sport Medallion’s logo, a yellow paint job, checkers and the man-hailing-a-taxi logo that appears on the side of every city cab.” Medallion is “part owner of Richard Petty Motorsports, which owns the car” (WSJ.com, 6/9).