Sporting KC Names VML Official Marketing Partner NBA To Debut Jerseys With First Names For Xmas Arkansas Files Trademark For Hog Call Chant Patriots Sue Bacardi After Rum Maker Nixed Deal Cycling Teams May Become Fixed Franchises Marketplace Roundup Westbrook Launches Fashion Line With Barneys Adidas' Mark King Optimistic For Future Steiner Sports Ramps Up Jeter Marketing FIFA Bans F1 Driver's World Cup Tribute Helmet
Upcoming Conferences and Events
SBD/June 10, 2011/Marketing and Sponsorship
Published June 10, 2011
deal with Cash Converters
HAILING A CAB: The WALL STREET JOURNAL’s Andrew Grossman noted A.J. Allmendinger will drive a “checkered yellow Ford Fusion, designed to resemble” N.Y.’s “iconic taxi fleet,” during Sunday’s NASCAR Sprint Cup Series 5-Hour Energy 500 at Pocono Raceway. The No. 43 car is sponsored by Medallion Financial and “will sport Medallion’s logo, a yellow paint job, checkers and the man-hailing-a-taxi logo that appears on the side of every city cab.” Medallion is “part owner of Richard Petty Motorsports, which owns the car” (WSJ.com, 6/9).