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SBD/June 10, 2011/Marketing and Sponsorship
Published June 10, 2011
deal with Cash Converters
HAILING A CAB: The WALL STREET JOURNAL’s Andrew Grossman noted A.J. Allmendinger will drive a “checkered yellow Ford Fusion, designed to resemble” N.Y.’s “iconic taxi fleet,” during Sunday’s NASCAR Sprint Cup Series 5-Hour Energy 500 at Pocono Raceway. The No. 43 car is sponsored by Medallion Financial and “will sport Medallion’s logo, a yellow paint job, checkers and the man-hailing-a-taxi logo that appears on the side of every city cab.” Medallion is “part owner of Richard Petty Motorsports, which owns the car” (WSJ.com, 6/9).