SBD/June 10, 2011/Marketing and Sponsorship

Marketplace Roundup

In L.A., Meg James reports despite “sour economic news and declining ratings, the major broadcast networks garnered substantial rate increases for commercial time sold for their upcoming TV season.” ABC, CBS and NBC on Thursday said that they “had completed their advanced advertising sales with rate increases of 9% to 14% over last year's prices.” Sources said that CBS “negotiated the biggest rate gain for next season -- an average of 14%.” NBC “managed increases of about 9%” and ABC “hiked its rates by about 11%.” Fox was the “first network to sell its ad time, garnering rate increases of about 10%” (L.A. TIMES, 6/10).

Hull City reaches two-year jersey sponsorship
deal with Cash Converters
CASH FOR GOALS
: English soccer club Hull City has “struck a new sponsorship deal with Cash Converters that could net the club in excess” of US$1.6M. Cash Converters signed a “two-year deal, with the option of a third year." Cash Converters will replace existing backers totesport.com starting next season. Hull City CEO Mark Maguire said, "It is the biggest sponsorship deal in the club's history in terms of the commercial gain." Cash Converters’ logo will be “emblazoned across the new kit with an especially altered design to complement City's colours” (HULL DAILY MAIL, 6/8).

HAILING A CAB: The WALL STREET JOURNAL’s Andrew Grossman noted A.J. Allmendinger will drive a “checkered yellow Ford Fusion, designed to resemble” N.Y.’s “iconic taxi fleet,” during Sunday’s NASCAR Sprint Cup Series 5-Hour Energy 500 at Pocono Raceway. The No. 43 car is sponsored by Medallion Financial and “will sport Medallion’s logo, a yellow paint job, checkers and the man-hailing-a-taxi logo that appears on the side of every city cab.” Medallion is “part owner of Richard Petty Motorsports, which owns the car” (WSJ.com, 6/9).
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