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SBD/June 9, 2011/Marketing and Sponsorship
EA Sports Could Lose Up To $80M If NFL Season Is Completely Canceled
Published June 9, 2011
MILLERCOORS PONDERING ALTERNATIVES: CRAIN'S CHICAGO BUSINESS' Kate MacArthur cites sources as saying that MillerCoors execs are "mulling alternative advertising strategies, including college football promotions and Major League Baseball, to try and fill the gap for the brewer's biggest marketing season of the year," the NFL. The timing of the lockout for MillerCoors "has a bit of schadenfreude: This will be the first season in eight years that the Chicago-based brewer hasn't been the official NFL sponsor with its Coors Light brand." However, the brewer "has continued its sponsorships of 21 individual teams" (CHICAGOBUSINESS.com, 6/9).