Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret Portland Can Keep Private Terms For Timbers' Deal Marketplace Roundup Seahawks Merchandise Sales Skyrocket MLS Debuts "For Club And Country" Campaign Wheaties Sales Slow Even With Olympians Sportech Expands U.S. Betting Business Marketplace Roundup U.S. Soccer Reveals World Cup Jerseys
Upcoming Conferences and Events
SBD/June 9, 2011/Marketing and Sponsorship
EA Sports Could Lose Up To $80M If NFL Season Is Completely Canceled
Published June 9, 2011
MILLERCOORS PONDERING ALTERNATIVES: CRAIN'S CHICAGO BUSINESS' Kate MacArthur cites sources as saying that MillerCoors execs are "mulling alternative advertising strategies, including college football promotions and Major League Baseball, to try and fill the gap for the brewer's biggest marketing season of the year," the NFL. The timing of the lockout for MillerCoors "has a bit of schadenfreude: This will be the first season in eight years that the Chicago-based brewer hasn't been the official NFL sponsor with its Coors Light brand." However, the brewer "has continued its sponsorships of 21 individual teams" (CHICAGOBUSINESS.com, 6/9).