Dr Pepper Gearing Up For CFB Season Jimmy Butler To Appear For Men's Fashion Line Madison Keys Scraps Tattoo Sponsor Logo New Era Boosts NFL Hat Production At New York Plant Venus Williams' EleVen Undergoes Reboot Does Westbrook Take Jab At Durant In New Ad? Marketplace Roundup Gateway Addition Highlights '17 IndyCar Schedule Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters
SBD/June 8, 2011/Marketing and Sponsorship
Better Late Than Never: Castroneves Opens Door To More Endorsements
Published June 8, 2011
GIRL POWER: Academy Sports + Outdoors yesterday announced that in conjunction with launching online shopping at academy.com, the retailer also has launched a new multimedia marketing campaign featuring driver Danica Patrick. The ad effort incorporates academy.com, social media networks, Academy stores and promotional events. From now until July 6, customers can register for the chance to win a meet-and-greet with Patrick or a $3,000 shopping spree through an interactive avatar game at academy.com (THE DAILY).