Sunoco Debuts "Essence Of Racing" Campaign IndyCar Ponders How To Attract Fans Long Term Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event
Upcoming Conferences and Events
SBD/June 8, 2011/Marketing and Sponsorship
Better Late Than Never: Castroneves Opens Door To More Endorsements
Published June 8, 2011
GIRL POWER: Academy Sports + Outdoors yesterday announced that in conjunction with launching online shopping at academy.com, the retailer also has launched a new multimedia marketing campaign featuring driver Danica Patrick. The ad effort incorporates academy.com, social media networks, Academy stores and promotional events. From now until July 6, customers can register for the chance to win a meet-and-greet with Patrick or a $3,000 shopping spree through an interactive avatar game at academy.com (THE DAILY).