NBC Not Setting Ad Rates For "PBC" Nationwide, SMI Extend Deal Through '17 Penske Unveils Logo For 25 Years With Miller Lite Blue-Chip Brands Migrating Toward MLS Marketplace Roundup Univ. Of Kentucky Extends Nike Deal Ugg Using NHLers For Brand Awareness LizardSkins Tape Popular Among MLBers Marketplace Roundup Audi Inks Four-Year Deal With MLS
Upcoming Conferences and Events
SBD/June 8, 2011/Marketing and Sponsorship
Better Late Than Never: Castroneves Opens Door To More Endorsements
Published June 8, 2011
GIRL POWER: Academy Sports + Outdoors yesterday announced that in conjunction with launching online shopping at academy.com, the retailer also has launched a new multimedia marketing campaign featuring driver Danica Patrick. The ad effort incorporates academy.com, social media networks, Academy stores and promotional events. From now until July 6, customers can register for the chance to win a meet-and-greet with Patrick or a $3,000 shopping spree through an interactive avatar game at academy.com (THE DAILY).