Higdon will manage NASCAR's Integrated Marketing Communications department
LPGA CCO DAVID HIGDON
has been hired by NASCAR to be the sanctioning body’s Managing Dir for its newly formed Integrated Marketing Communications department. Higdon, formerly of the ATP and Champ Car, where he worked on the unification of open-wheel racing with IndyCar, will begin at NASCAR on June 20 and report to VP & CCO BRETT JEWKES
. He had been at the LPGA since '09. Jewkes will announce the hiring today and cites Higdon’s “broad and diverse sports communications experience and strong media background.” Higdon’s hiring is another step in NASCAR’s implementation of a new strategy to better integrate communications across all of the company’s departments. He will have an emphasis on competition, while also working on crisis communication and public affairs. At the LPGA, Higdon oversaw corporate communications, stakeholder and media relations, player promotion, and TV and digital media content. He also has a background in journalism, writing for the N.Y. Times, ESPN The Magazine and other outlets.