SBD/June 7, 2011/People and Pop Culture

Executive Transactions

Reebok Head of Global Brand Marketing RICHARD PRENDERVILLE has departed after five years in the position to pursue "other opportunities." He will be replaced by Head of Digital Marketing VIKTORIA WALLNER (, 6/7)....The PGA Tour Farmers Insurance Open named PGA Tour Crowne Plaza Invitational Tournament Dir PETER RIPA to the same position. He will take over for TOM WILSON, who will leave his post after the tournament in January (, 6/6)....The Pac-10 Conference named NFL official TONY CORRENTE Coordinator of Football Officiating. MIKE PEREIRA, who had been serving in that role on an interim basis since February, will remain as a consultant through the '11 season (Pac-10)....21 Marketing & Sports Entertainment Group named TOM SHEPARD CMO/Partner. He will head the company's new West Coast office in S.F. (21 Marketing)....Stewart-Haas Racing released Dir of Competition BOBBY HUTCHENS and promoted Technical Dir MATT BORLAND to VP/Competition (AP, 6/6)....The Pensacola Sports Association named LIZ HAMRICK Event Coordinator (PSA)....The White Sox named former MLBer ROBIN VENTURA Special Advisor to Dir of Player Development BUDDY BELL (White Sox)....Home Team Marketing named BRITTANY BOEHM Account Exec (HTM).     

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