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Timbers Launch Several Initiatives Aimed At Luring Hispanic Fans
Published June 7, 2011
SEEKING THE RIGHT FIT: In Tacoma, Don Ruiz noted 50,305 fans attended the Mexico-Ecuador game, which is "about 15,000 more than the typical home crowd" attracted by the Sounders, MLS' "attendance leader." Sounders investor & GM Adrian Hanauer said, "We're not blind to the fact that football for the Mexican-Americans, it's a duty to support their teams and the Mexican national team in particular. And we certainly have looked at Mexican players over the years." But he added, "We have to find the right player. What we’ve always said is we’re not going to pander to any ethnicity, whether it’s Mexican, Russian, Ethiopian, Japanese or German. And we’re always going to err on the side of just trying to find the right players that fit our team, our system, our ethics" (Tacoma NEWS TRIBUNE, 6/3).