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SBD/June 7, 2011/Colleges
Membership Changes Compel Mountain West Conference To Unveil New Logo, Slogan
Published June 7, 2011
MIXED REVIEWS: CBSSPORTS.com's Jerry Hinnen wrote he is "not sure what's wrong" with the new logo, "other than the fact the conference has decided to give the logo its own nickname, 'The Rock.'" Hinnen: "It's eye-catching, it's simple, it's pleasingly symmetric/geometric" (CBSSPORTS.com, 6/6). YAHOO SPORTS' Jeff Eisenberg wrote the "boxy new Nintendo 64-esque logo is fine but not a huge improvement." The "This is our time" slogan is "generic and ill-timed" (SPORTS.YAHOO.com, 6/6). In Salt Lake City, Scott Pierce wrote the logo "looks an awful lot" like the current logo for the BBC's "Doctor Who" (SLTRIB.com, 6/6). YAHOO SPORTS' Graham Watson wrote the logo was "supremely underwhelming especially for the $250,000 the conference spent on it" (SPORTS.YAHOO.com, 6/6). In Hawaii, Ferd Lewis writes, "Why, with a mountain as your motif, would you choose block letters suggestive of urban concrete?" Univ. of Hawaii art professor Anne Bush said, "It builds a big box and, I think, the colors are outdated" (HONOLULU STAR-ADVERTISER, 6/7).