SBD/June 6, 2011/Research and Ratings

Overnight Nielsen Ratings: ABC's Heat-Mavericks Leads Weekend Sports Telecasts

ABC led all weekend sports telecasts with an 11.1 overnight Nielsen rating for last night’s Heat-Mavericks NBA Finals Game Three. NBC's broadcast of Rafael Nadal’s win over Roger Federer earned the best French Open men’s final overnight since ’99. The net also aired the Rugby Sevens Collegiate Championship this weekend. The 0.6 overnight for the event coverage was up slightly on Saturday and flat on Sunday (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
French Open: Men's Semifinals
6/3
NBC
11:00am-2:00pm
1.3
WNBA: Mercury-Storm
6/4
ABC
3:00-5:00pm
0.5
"ESPN Sports Saturday"
6/4
ABC
5:00-6:00pm
0.6
PGA Tour: The Memorial: Third Round
6/4
CBS
3:00-6:00pm
1.5
MLB: (regional)
6/4
Fox
4:00-7:00pm
1.9
French Open: Women's Final: Li Na d. Schiavone
6/4
NBC
9:00am-12:00pm
1.7
Track & Field: Nike Prefontaine Classic
6/4
NBC
2:30-4:00pm
0.9
Rugby Sevens Collegiate Championship
6/4
NBC
4:00-6:00pm
0.6
NHL Stanley Cup Final: Bruins-Canucks: Game Two
6/4
NBC
8:00-11:00pm
2.5
"NBA Countdown"
6/5
ABC
7:30-8:00pm
2.9
NBA Finals: Heat-Mavericks: Game Three
6/5
ABC
8:00-11:00pm
11.1
PGA Tour: The Memorial: Final Round*
6/5
CBS
3:00-6:00pm
1.6
NASCAR Sprint Cup: STP 400
6/5
Fox
1:30-4:30pm
3.8
French Open: Men's Final: Nadal d. Federer
6/5
NBC
9:00am-2:00pm
2.6
World of Adventure Sports (taped)
6/5
NBC
3:00-4:00pm
0.4
Rugby Sevens Collegiate Championship
6/5
NBC
4:00-6:00pm
0.6
 
 

NOTES: * = The final round of The Memorial aired live from 3:00-4:25pm ET, and then CBS aired rain coverage until going off the air at 6:00pm. Golf Channel concluded coverage from 7:00-8:15pm with a 0.6 overnight.

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