Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Bruton Smith Elected To NASCAR HOF Puig Starring In New Starter Ad Campaign
Upcoming Conferences and Events
SBD/June 6, 2011/Marketing and Sponsorship
Sprint In Talks With NASCAR To Extend Title Sponsorship Of Top Series
Published June 6, 2011
Sprint CEO Dan Hesse yesterday said that his company "is in talks with NASCAR to extend its title sponsorship of the Sprint Cup series," according to Randy Covitz of the K.C. STAR. Sprint is in the eighth year of a 10-year, $750M deal with NASCAR through '13. Prior to yesterday's Sprint Cup Series STP 400 at Kansas Speedway, Hesse said, "Our intention is to continue the sponsorship with NASCAR." In addition to title sponsorship of NASCAR's top series, Sprint "lends its name" to the annual All-Star Race at Charlotte Motor Speedway and also "supports NASCAR in other ways, such as delivering 15 to 20 cell phone towers to each race as well as The Sprint Experience, a mobile, interactive display at each track." Covitz notes Kansas-based Sprint's "presence in NASCAR played a role in Kansas Speedway’s securing a second Sprint Cup race starting this year" (K.C. STAR, 6/6).