MMF: Compelling Digital Content A Necessity Fox Sells Out Of Super Bowl XLVIII Inventory NBC Adds Jeff Burton As NASCAR Analyst Adidas Unveils World Cup Ball Jaguars Name New Agency Of Record MMF: Johnson Reflects On Early Days Of His Brand Kobe, Messi In New Turkish Airlines Ad Oberto Launches Campaign With Louie Vito Exposure Value Up For Jimmie Johnson Marketplace Roundup
SBD/June 6, 2011/Marketing and Sponsorship
Sprint In Talks With NASCAR To Extend Title Sponsorship Of Top Series
Published June 6, 2011
Sprint CEO Dan Hesse yesterday said that his company "is in talks with NASCAR to extend its title sponsorship of the Sprint Cup series," according to Randy Covitz of the K.C. STAR. Sprint is in the eighth year of a 10-year, $750M deal with NASCAR through '13. Prior to yesterday's Sprint Cup Series STP 400 at Kansas Speedway, Hesse said, "Our intention is to continue the sponsorship with NASCAR." In addition to title sponsorship of NASCAR's top series, Sprint "lends its name" to the annual All-Star Race at Charlotte Motor Speedway and also "supports NASCAR in other ways, such as delivering 15 to 20 cell phone towers to each race as well as The Sprint Experience, a mobile, interactive display at each track." Covitz notes Kansas-based Sprint's "presence in NASCAR played a role in Kansas Speedway’s securing a second Sprint Cup race starting this year" (K.C. STAR, 6/6).